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Finish your hair with Virtue’s range of high performance styling products. From pre-styling primers to lighter-than-air volumisers, this collection of multitaskers will help lift, hold, protect and perfect any look.


What are some of the best Virtue styling products?

  • I need a long-lasting style
    For all-day hold and light volume, try Virtue Volumising Primer. This pre-styling mist builds volume and creates an ideal foundation for any style. It also helps protect hair against heat and environmental damage, while mending fine hair prone to breakage.
    Ideal for all hair types but especially suited to fine or flat hair sensitive to product build-up.

  • I want a perfected finish
    Virtue 6-in-1 Styler is a universal styling creme ideal for all hair types and styles that need a perfected, polished finish. This cream-serum goes on sheer, with no greasy or tacky feeling left on the hair. Hair is given softness, shine and light hydration, while being protected against heat damage.
    Ideal as the final step in your styling routine, hair is set and sealed for a polished finishing touch.

  • I want more volume and lift
    Try Virtue Lifting Powder. This weightless volumiser enhances texture and fullness while strengthening hair, thanks to a combination of texturising ingredients and Alpha Keratin 60ku. This lighter-than-air powder liquifies upon contact with the hair, adding instant volume and lift.
    Quick and easy to use, it can also be used throughout the day to refresh styles. 


Virtue’s range of styling products are infused with the power of Alpha Keratin 60ku to help rebuild, restore and repair hair. A whole protein derived from ethically-sourced human hair, this innovative ingredient is easily recognised by the body and drawn to damaged areas of the hair. Strand by strand, damaged hair fibres are smoothed, resurfaced and cracks are filled in, leaving hair softer, shinier, smoother and healthier than before.


All Virtue products are safe for colour- and chemically-treated hair, and contain no sulfates, parabens, phthalates, synthetic colours or dyes, or gluten.

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Recent reviews on Styling products

VIRTUE Healing Oil 50mlVIRTUE Healing Oil 50ml
VIRTUE Healing Oil 50ml

Not the greatest

I have dry colour treated hair and this oil did nothing to change or improve it. Disappointed with this oil from Virtue as majority of their products are great. Not worth the price tag unfortunately.
VIRTUE Healing Oil 50mlVIRTUE Healing Oil 50ml
VIRTUE Healing Oil 50ml

I have a hair oil obsession and this is my fave

I have too many hair products in general, but hair oils are a true obsession for me. I have at least ten in my bathroom, and this is genuinely my new favourite. Virtue's shampoos and conditioners have been hit and miss for me, however their styling products are fantastic. This oil is light, clear, slightly runny and more silicone-y feeling than a true 'oil' consistency (you'll probably only get wh...
VIRTUE Volumising Primer 150mlVIRTUE Volumising Primer 150ml
VIRTUE Volumising Primer 150ml

good for dry hair

i have quite dry blonde hair and this is good when ive freshly washed my hair which makes it go quite flat and limp and this gives me a bit of volume in between washes