Shop Styling

Finish your hair with Virtue’s range of high performance styling products. From pre-styling primers to lighter-than-air volumisers, this collection of multitaskers will help lift, hold, protect and perfect any look.


What are some of the best Virtue styling products?

  • I need a long-lasting style
    For all-day hold and light volume, try Virtue Volumising Primer. This pre-styling mist builds volume and creates an ideal foundation for any style. It also helps protect hair against heat and environmental damage, while mending fine hair prone to breakage.
    Ideal for all hair types but especially suited to fine or flat hair sensitive to product build-up.

  • I want a perfected finish
    Virtue 6-in-1 Styler is a universal styling creme ideal for all hair types and styles that need a perfected, polished finish. This cream-serum goes on sheer, with no greasy or tacky feeling left on the hair. Hair is given softness, shine and light hydration, while being protected against heat damage.
    Ideal as the final step in your styling routine, hair is set and sealed for a polished finishing touch.

  • I want more volume and lift
    Try Virtue Lifting Powder. This weightless volumiser enhances texture and fullness while strengthening hair, thanks to a combination of texturising ingredients and Alpha Keratin 60ku. This lighter-than-air powder liquifies upon contact with the hair, adding instant volume and lift.
    Quick and easy to use, it can also be used throughout the day to refresh styles. 


Virtue’s range of styling products are infused with the power of Alpha Keratin 60ku to help rebuild, restore and repair hair. A whole protein derived from ethically-sourced human hair, this innovative ingredient is easily recognised by the body and drawn to damaged areas of the hair. Strand by strand, damaged hair fibres are smoothed, resurfaced and cracks are filled in, leaving hair softer, shinier, smoother and healthier than before.


All Virtue products are safe for colour- and chemically-treated hair, and contain no sulfates, parabens, phthalates, synthetic colours or dyes, or gluten.

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Recent reviews on Styling products

VIRTUE 6-in-1 Styler 120mlVIRTUE 6-in-1 Styler 120ml
VIRTUE 6-in-1 Styler 120ml

A must for wavy hair!

I have wavy hair but I really like to encourage my hair into curls, and this product is perfect for that! Gives you shine, definition, and just the right amount of hold without being sticky or stiff. Love it!
VIRTUE Split End Serum 20mlVIRTUE Split End Serum 20ml
VIRTUE Split End Serum 20ml

Great serum

Such a great serum that really smooths out split and dry ends. Love it
VIRTUE Split End Serum 20mlVIRTUE Split End Serum 20ml
VIRTUE Split End Serum 20ml

Makes my split ends look so smooth after I blow dry

I have been using this for a short amount of time after I wash my hair and before I blow dry. I have noticed it immediately reduces the appearance of split ends and my hair looks not as dry. I will continue to use to see if it prevents split ends.