This is more of a soft lip tint color. I have light-medium brown skin so it looks red with a hint of color on my complexion. It comes in a tube with a flat triangular sponge tip applicator lid. It glides on smoothly with a matte finish which is a bit drying for those with dry lips like mine but I was easily able to manage that by applying a clear balm before and after to get the finish I wanted. I loved the staying power and it only really needed a small top up after lunch at work. Would definitely repurchase in a different shade.