Theorie Blonde Shampoo is professionally formulated to brighten and restore beautiful natural tones to blonde and silver hair. Over time, blonde hair turns brassy, silver hair turns yellowy and both can become parched, losing bounce, softness and resilience.
Theorie Blonde Shampoo uses colour theory to effectively neutralise unwanted brassy, yellow tones and to gently cleanse the hair.
The exclusive formulation is infused with keratin to seal pores and reverse damage, grapeseed oil and helichrysum extra to revitalise hair texture, smooth away frizz and restore bounce and resilience.
Blonde and silver hair is stronger, smoother and full of dazzling healthy radiance.