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The Ordinary Granactive Retinoid Emulsion 2%

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The Ordinary Granactive Retinoid Emulsion 2% by The Ordinary

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The Ordinary Granactive Retinoid 2% Emulsion, previously known as Advanced Retinoid 2%, is one the most-popular Retinoid-based products from the skincare experts at The Ordinary. Known for being one of the most effective ingredients for anti-ageing, Retinoids come in different potencies and varying formulations to reduce sensitivity.


The Ordinary Granactive Retinoid 2% Emulsion is a lightweight, moderate-strength emulsion with low irritation levels. The product’s active ingredient, Hydroxypinacolone Retinoate (HPR), a less abrasive alternative to retinoic acid, or prescription retinol medication, to accelerate skin cell turnover and reverse the signs of ageing and acne.

Key benefits of The Ordinary Granactive Retinoid 2% Emulsion:

  • Moderate-strength Retinoid
  • Low risk of irritation for Retinol skincare
  • Lightweight, creamy emulsion
  • Can treat a variety of skin conditions, including pigmentation, ageing, and acne
  • Helps prevent the formation of wrinkles
  • 30ml

What is Retinoid?

‘Retinoid’ is a broad name for any product that contains a derivative of Vitamin A. The Ordinary Granactive Retinoid 2% contains two different forms of Retinoids that are easily absorbed by the skin. This product causes less irritation than traditional forms of Retinoid.


The main active Retinoid is Hydroxypinacolone Retinoate (HPR), a specific and advanced form of Retinoid that works harder to diminish signs of ageing whilst being more gentle on skin. This is blended with a form of pure Retinol in a protective capsule system, which aids the delivery of the HPR.


How does The Ordinary Granactive Retinoid 2% Emulsion work?

This anti-ageing serum from The Ordinary works by accelerating the rate of skin cell turnover, making way for newer, fresher, and healthier cell growth underneath. It also helps to slow down the degeneration of collagen in the skin, the main protein for youthful-looking skin, and helps to prevent the formation of dynamic facial folds and wrinkles. The Ordinary Granactive Retinoid 2% Emulsion can help with pigmentation, dark spots, fine lines, wrinkles, acne scarring, and active breakouts.


How to use The Ordinary Granactive Retinoid 2% Emulsion

Introducing Retinoids into your skincare routine slowly is important to prevent irritation and sensitivity. Start with just once a week, and then slowly increase usage up to a maximum of four times a week. The emulsion should only be applied at night, because Retinol can heighten skin sensitivity to UVA and UVB rays. A daytime sunscreen is always recommended when using this product.


Apply the emulsion after water-based serums and before oils and heavier creams. Do not use this product along with other Retinoid treatments.


Who should use The Ordinary Granactive Retinoid 2% Emulsion?

The Ordinary Granactive Retinoid 2% Emulsion is suitable for anyone who is concerned about skin texture, acne breakouts, ageing skin, or pigmentation. Retinoids should be avoided when pregnant or breastfeeding and should not be used on very sensitive, damaged, or compromised skin.


How does Granactive Retinoid 2% Emulsion compare to other The Ordinary skincare products?

In 2017, The Ordinary expanded its collection of Retinoid products to introduce new formulations and strengths. Advanced Retinoid 2% was renamed to Granactive Retinoid 2% Emulsion to fit in with the new naming conventions of the extended range.


Here is a breakdown of the different Retinoid formulas The Ordinary currently makes:


Granactive Retinoid 2% in Squalane (Moderate Strength, No Irritation)

Granactive Retinoid 5% in Squalane (High Strength, No to Low Irritation)

Retinol 0.2% in Squalane (Low Strength, Moderate Irritation)

Retinol 0.5% in Squalane (Moderate Strength, High Irritation)

Retinol 1% in Squalane (High Strength, Very High Irritation)


The Granactive Retinoid collection uses the same delivery system for the same active ingredient, Hydroxypinacolone Retinoate (HPR), a less harsh alternative to retinoic acid but a relatively new creation in the skincare world. The remaining three products use pure Retinol, a tried and tested ingredient, which, once applied, needs to be converted by the body in order to deliver benefits. Retinol can cause irritation, so it is important to introduce it slowly into your skincare routine.


Does The Ordinary Granactive Retinoid 2% Emulsion help with acne?

Retinol for acne is a great way to both minimise active breakouts and prevent future breakouts from occurring. The Ordinary Granactive Retinoid 2% Emulsion helps to accelerate skin cell turnover to minimise the longevity of acne whilst promoting healthier skin cell growth for a clearer complexion.


Is The Ordinary Granactive Retinoid 2% Emulsion good for scars and pigmentation?

The Ordinary Granactive Retinoid 2% Emulsion is a great product to include in a routine for treating scarring and pigmentation, as it helps to speed up skin cell turnover for newer and fresher skin. The emulsion works particularly well for fading scars and pigmentation when used in conjunction with a vitamin C product.


Is The Ordinary Granactive Retinoid 2% Emulsion good for rosacea?

When looking for new methods and products to minimise and treat rosacea, it is always recommended that you consult a doctor first. Whilst the emulsion can help with the symptoms and appearance of rosacea, it may further irritation, particularly on those who have extremely dry, dehydrated, or compromised skin.


Is The Ordinary Granactive Retinoid 2% Emulsion comedogenic?

The Ordinary Granactive Retinoid 2% Emulsion contains acne-reducing ingredients, so despite its light oil base, it is non-comedogenic and suitable for those with congested skin.


Is The Ordinary Granactive Retinoid 2% Emulsion good for wrinkles?

The Ordinary Granactive Retinoid 2% Emulsion has anti-ageing properties, making it an excellent product for treating and minimising the appearance of fine lines and wrinkles. Retinoids are known as being one of the only ingredients to not only prevent premature ageing but actively reverse it too.


Is good for dark spots?

The Ordinary Granactive Retinoid 2% Emulsion is a great product to assist in treating dark spots, especially when used in conjunction with a vitamin C serum.


All of our products are filled/measured by weight/volume so the product is correctly filled to 30 ml. The packaging does not accurately reflect the size of the fill. However, this is intentional as some air must be allowed at the top for the product to actually close.

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Reviews (223)
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Next generation! - 17-10-2018 by

A highly advanced form of retinoid that reduces signs of ageing and isn't irritating to the skin. I use it 2 or 3 times a week, at night, and my skin tone and fine lines have visibly improved. I only wish it came in a higher strength.

Gentle retinoid treatment - 16-10-2018 by

This is great for anyone new to retinoids as it's gentle and not too drying. As long as you're not expecting overnight results (ie: could take months to see any valuable changes) then this is a valuable tool in any anti-aging arsenal.

I could not be more in love - 16-10-2018 by

I have noticed a big difference in my skin tone and general appearance since using this product. I’m a big fan of The Ordinary in general and this would be my favourite product. My main skin concerns are pigmentation, fine lines, and dullness and I’ve seen improvements since adding this retinol into my regime :)

I use it on my decolletage and arms - 15-10-2018 by

I only use Liquid Gold on my face so I bought this to try on my body, mainly due to the price and great reviews. It use every few days and it works great on my arms, neck and decolletage areas!! Would definitely recommend - love the dropper too.

Great product if you want to start with Retinol - 15-10-2018 by

This was my first experience with derivate of Vitamin A as I was recommended this as the product with moderate strength with no irritation to start with. I love that it contains Squalane that hydrates the skin as well. I have been using it every night since I purchased it ( 5 months ago ) together with same brand Vit C and
their moisturiser (am) And can see that my skin is more illuminate and looks healthy. This is an amazing product with great result and no side effects. Next step for me is to purchased 5% to add it into my regime.

Husband made a comment that the past few days I look fresh - 15-10-2018 by

Love it! My skin feels firmer, starting to notice clearer skin and pigmentation seems to be lessening. Using in conjunction with three other ordinary products. Heading over to do a second order, then doing a total bathroom cleanout.

IN LOVE - 15-10-2018 by

I can't tell for sure if this particularly has improved my skin (I'm also using the 2% salicylic acid), but my skin looks brighter and clearer within the past week of regular use. I wasn't expecting any immediate effects- I was getting this more as a preventative for winkles and plan on getting the 5% retinoid to use once every two weeks- but I really think the combination of using this and salicylic acid has done wonders for my skin.

Glowing - 15-10-2018 by

I was a bit skeptical with this at first because I broke out on the areas I tested it out. But because of the great reviews I decided to stop testing it out on parts of my skin and applied it to my whole face at my own risk and woke up to a pleasant surprise the next morning. My skin glows every time I use this product and I have received so many compliments on it!
However the bottle gets stiffer and more difficult to open (probably something to do with the chemical reaction).

I have already recommended this to my mum! - 12-10-2018 by

I have fair, normal to combination skin. I have quite a bit of sun damage, lots of redness, some scarring from picking at my face and an uneven tone. Basically my skin is a mess.
The main reason got this serum was to correct sun damage and scarring. I have only used it a week so far and they say you will see results after 3-6 months with a retinoid so I have not seen improvement in sun damage yet. BUT I have seen results in redness, texture and tone already! The redness on my chin and around my mouth has disappeared and my skin tone looks much more even and the texture is so smooth! My makeup looks flawless and even a BB cream looks nice on its own which i never thought I'd be able to say. I am so impressed already.
I have been slathering this on nightly and I have found no irritation to my skin at all - I actually wish I got the 5% now but I didn't know it would be so well tolerated. I can't wait to use this all up and move up to the 5%.
The price cannot be beat either! I'm the new #1 The Ordinary fan!

Great Retinol product - 12-10-2018 by

This is a wonderful product. It has a decent concentration but doesn't irritate my sensitive skin. It is an lovely texture that absorbs into the skin easily. I use it every night.

Amazing serum, low price, no brainer. - 11-10-2018 by

I've just purchased my second vial of this, after being so impressed with the results from my first purchase.

On the mornings when I wake up after having used this, I almost have to stop myself from touching my skin because it feels so soft and smooth! You wake up and look in the mirror and can't help but feel like you're gonna have a 'good skin day' after this does its work overnight. It definitely minimises the appearance of pores and fine lines. I have acne-prone skin with some hyper-pigmentation from scarring, and this serum has been gradually improving my complexion. I've only started using overnight skin serums, AHA/BHAs about a year or so ago, when I turned 25. This was the first stand-out product which left a lasting, good impression and I will continue to use it unless I magically find something better within this price range.

For such a low price you'd be silly not to give this a go. I've also used the Ordinary's hyaluronic acid serum and the 'buffet' serum, but the Granactive Retinoid Emulsion is hands down the best product of theirs I've come across so far.

Holy Grail Serum! - 11-10-2018 by

I have oily skin and purchased this a few months back when my usually clear skin decided to break out in hormonal acne..pretty much tried everything but it cleared up within a week of using this.
I now use it every night and will continue to re-purchase once my second bottle runs out.
I have also found my skin to be smoother and brighter since using.

Great night serum for sensitive skin! - 11-10-2018 by

Great night serum for sensitive skin!
I have recently had stress break outs and have been trying to calm them. I bought this in the hope it will help and it has! It leaves my skin feeling soft and dewy and the break outs have calmed down and are becoming less and less. Great product

Affordable and Amazing! - 11-10-2018 by

Love The Ordinary range, this serum feels amazing on and doesn’t irritate my usually sensitive skin!
Great for those on a budget, I’ve already got my friends using it!

Better than the retinoids in squalane - 10-10-2018 by

I bought this after reading an article about how it is a must have product in anti aging skincare routine. I like it more than the retinoid 2% or 5%. I have used it for a week and my skin feels good in the morning.

Best night serum - 07-10-2018 by

This has really lived up to the hype for me - I use it after cleansing at night on the days I DON'T use a glycolic cleanser (two acids on top of each other ends up too drying), before my eye cream and night cream. It really smooths the surface of your skin and I've noticed way fewer blackheads/small bumps because of it. I almost can't stop touching my face in the mornings after I use this! Will continue to use and hope to see even better results in the long run.

Great for sensitive skin - 05-10-2018 by

This stuff is a lifesaver. I suffer from sun spots and random breakouts on my cheeks and chin causing pigmentation. I've used this every other night for the past week and my skin is already brighter, my breakouts aren't as red and my skin looks clearer. I use a moisturizer for sensitive skin after and my skin feels so soft the next morning!

bit drying - 04-10-2018 by

i have dry skin and can't use this too much of this too often. if i focus on areas that i with lines i want to target and use another night cream as well then it's better

BEST night cream - 02-10-2018 by

Love putting this on my skin after cleansing. It is so soothing & moisturises the skin without leaving it oily.

this will change your skin!! - 02-10-2018 by

This does wonders to resurface my skin, my annoying under the skin bumps/blackheads disappear when using this. I just have to be careful not to use it too frequently or close to my eyes because it can be drying. Also be careful to alwayssss use sunscreen with retinoids and be careful mixing with other acid exfoliants.
But I will be repurchasing over and over and love this product! Its so affordable!

Love love love - 02-10-2018 by

Previous to using the Ordinary products, I usually had at least one blemish or small area of pigmentation. I haven't had either since I started using their products three weeks ago. I use this product at night and my skin looks so clear and good when I wake up in the morning. I only need a small amount to cover my face so I'm expecting this bottle will last me a long time!

Great for even sensitive breakout prone skin - 01-10-2018 by

I have been using this for over 3 months and have repurchased. I have sensitive combination skin prone to hormonal breakouts and I have noticed this has really helped my skin. The monthly breakouts have lessened in severity and some months I haven’t gotten any breakouts at all. I’m so impressed by this product and recommend to people especially those who are worried about products being too strong for their sensitive skin.

I apply this at night after cleansing and before applying my moisturiser. 5 stars!

Amazing! - 01-10-2018 by

I have normal to dry skin and this product seriously works wonders for me. I use it in every night time conjunction with a range of other products from the ordinary, which I think gives the best results. This product makes my skin super smooth, soft and glowy, and visibly helps to clear acne. And the best part is, you start to see results almost straight away!(although it is most effective with continued use) It is my favourite skincare product by far

Love! - 01-10-2018 by

This is a gentle but active retoinol product that has worked to soothe active breakouts and reduce scarring on my skin. I use it with the Niacinamide 10% + Zinc and I am very happy with the results.
The price is ridiculously cheap for the quality of the product. I have used many products (as many people with ‘bad’ skin have) that promise miracles for a much larger price tag.
All products that I use from ‘The Ordinary’ have really impressed me. I would absolutely repurchase.

Perfect and enjoy using it! - 01-10-2018 by

I have been trying to get my problem skin as good as it gets and this has really helped, I bought it after the great reviews and I am happy i did. My skin looks a lot more even and just nicer in every way. I did break out a week after using it for about 2 weeks and since then my skin has never been better, if does exactly what it says! Love it and such a good price as well!

Love this product - 01-10-2018 by

Such a good product! It feels like it works but doesn't feel harsh on my skin. Love it.

Best retinoid I've used - 28-09-2018 by

Recently switched to this product, from the 2% In Squalene (which I found a little too oily for my skin) Just as good! Glides on effortlessly and absorbs well, without preventation of the final moisturiser from absorbing properly!

Fantastic discovery - 27-09-2018 by

I'm so happy I found this product! I didn't expect such results but indeed they're visible, especially with lines on my forehead. The whole face looks more fresh and rested.

Great new product - 27-09-2018 by

I’ve recently started using this product for my sensitive skin with psoriasis. The small patch I have on my forehead is getting better with regular use of this in combination with the moisturizing factors + HA. I use it before bed and wake up with beautiful soft skin and no irritation. I’ll continue to purchase this product!

Game changer - 25-09-2018 by

My first time using a retinol and I see a huge difference in my skin! Apply this after cleansing in the evening and before a moisturiser and you’ll wake up with a clearer more even and plump complexion. Will be trying other products from the Ordinary to combine.

Great for redness - 25-09-2018 by

Been using this every other night under The Ordinary Natural Moisturizing Factors + HA and I've noticed my pigmentation has massively reduced and my skin is less red the next day.

Gentle and effective - 24-09-2018 by

I use this product over a year and this is a gentle exfoliant. Excellent for sensitive skin. It's definately a must on my list.

Excellent and affordable - 21-09-2018 by

I was looking for retinoids to reduce my pigmentation around forehead and mouth area. After using the product for four months I can clearly see the results. Really happy with the product and the affordability of it.

Not noticeably effective - 21-09-2018 by

I love the whole Ordinary range, however this product has yet to show me great results. I still use this for the anti-aging and sort of as a preventative step in my skin care regime, however I didn't notice instant results as I did with the Lactic Acid serum.

It feels nice on the skin, and my skin feels smoother the next day, however I won't be able to use this during pregnancy so hopefully after I will get better results!

Wrinkle eliminator - 20-09-2018 by

This is the goods. I rediscovered this after a big The Ordinary haul, and it took a little time for it to kick in and deliver results. But I've noticed a reduction in the fine lines around my eyes, which I'm crediting to this little gem. It glides on and absorbs quickly, and a little dab goes a long way. However, I have been prone to little break outs recently, which I'm worried might be from overuse of this product :(

Less harsh than other Retinoid products - 20-09-2018 by

This product has definitely helped generally with the appearance of my skin and has reduced acne flare ups, without the irritation and dryness I have experienced with other retinoid products. Excellent value for money.

LOVE LOVE LOVE - 20-09-2018 by

I've been using The Ordinary Products for a while now and the Granactive Retinoid Emulsion 2% was one of the first I added to my collection. First of all, you can't go past the price of these products! I have normal skin, with the occasional breakout. I use this almost every night. (in conjunction with Lactic Acid once a week and Hyaluronic Acid 2% + B5 in the mornings) and can honestly say my skin has never looked better! I have less breakouts. Be careful around the eye area - it can be drying. Have recommended to friends who also love it!

Feels beautiful - 20-09-2018 by

Only been using for a week but feels beautiful on the skin and my skin is softer and clearer

Amazing especially for the price - 19-09-2018 by

Great product! The ordinary really know what they are doing with skincare and the low price is just incredible! This product is a great way to introduce your skin to retinol. It causes no side effects at all and is gentle enough to be applied every night if you want. It minimises pores, evens skin tone, reduces scars and helps with cystic acne. Retinol type products also usually reduce and prevent wrinkles. The bottle states you need to wear sunscreen during the day, but I don't think it has made my skin particularly photo sensitive.

Glowing results - 18-09-2018 by

Well it makes my skin glow the next day all on its own but when used with the lactic acid 5% I use it makes my skin feel like a baby's freshly washed bum, lol. I love the ordinary products and the price is amazing especially for products that work so well and pack a punch like these ones. So happy with them all!

Gentle anti ageing - 17-09-2018 by

This product has been great to slowly help reduce the signs of ageing in my face. It's never been too strong or harsh on my skin, and layers really nicely after my serums and before my moisturiser. I use it only at night and tend to rotate it with the Lactic Acid. It feels quite tacky right after applying but that sensation goes away after a few minutes.

oooo so smooth - 17-09-2018 by

after using this product only a few times my skin is definitely thanking me already. I wake up with smooth happy skin after applying the night before. It does cause very tiny micro breakouts but they clear very quickly. This is so cost effective and works really well!

From dull to glowing skin - 17-09-2018 by

For months I’ve had to deal with hormonal acne in my late 20’s which left ugly dark scars that seemed to take months to heal. Bought this on a whim because of the other great reviews, and I’m so happy I did.
After 1 week of using this every night, those dark acne scars have disappeared and I’ve woken up to glowing smooth skin! Even the tiny lines on my forehead have started to go, I noticed this because I was considering getting anti wrinkle injections and now I’ve put that idea on hold.
Patches of my face started peeling after the first use, but a gentle exfoliating scrub everyday fixed that. Great product for a great price.

Get the Glow! - 13-09-2018 by

This has been my first trial into the world of retinoids and I can not believe the difference this has made! I have dry, acne prone skin with considerable hyperpigmentation. This product glides on beautifully, and I could notice a difference in my skin within a couple of applications. I've never gotten such a beautiful glow from a product before. It has brightened my complexion, reduced my scarring and left my skin looking the healthiest it has in years.

I personally apply this at night after cleansing and toning, with The Ordinary Vitamin C Suspension in Silicone and a moisturiser applied straight after. This combo has worked wonders for me!

I cannot recommend this product enough for anyone who is looking to start using a stable, user-friendly retinoid.

Fantastic for sensitive skin! - 13-09-2018 by

This is my 3rd bottle in the last year and I am obsessed. My skin is so much smoother and more even since starting it, it has also reduced scarring and fine lines. I use almost every night and have never had any irritation despite having very sensitive skin

The best of the best - 12-09-2018 by

This retinoid is beyond incredible. I’ve gone through 2 bottles of this stuff already and I would now be lost without it. I have pretty fair skin so anything from uneven skin tone, pigmentation, mild acne scarring and blemishes shows up pretty noticeably. But this product literally vanishes everything in no time. My skin is so much more even with hardly any marks. So obsessed with this product will use for the rest of my life.

LOVE - 11-09-2018 by

I love this product! The most affordable and best quality retinoid. It's gentle enough for my sensitive skin but also has improved the condition of my skin - acne prone with sun damage. Will be coming back for more!!

Helped with so many skin issues - 11-09-2018 by

This amazing product, yet again from The Ordinary transformed my skin for the better. I suffer from large, sore hormonal acne near my jawline and this definitely reduced the appearance of them and they are slowly fading away. So affordable and worth every cent!

good product!! - 10-09-2018 by

Before discovering this i used Luna oil by sunday riley, which set me back over $120 dollars. This i would say does just as good of a job.great results in the morning. just make sure you are using SPF the next day!!

Love this product - 10-09-2018 by

I love this product, always wake up with glowing skin the next morning

Not sure - 10-09-2018 by

I have oily combo skin in my mid 30s with pigmentation and acne scars. It felt lovely on the skin but unfortunately made no difference to pigmentation or acne scars. I think I went through 3 or 3 bottles before giving up

Honestly amazing products!! - 04-09-2018 by

After spending $1000 on DMK products that lasted only 2-3 months, the results were terrible if anything it made my pigmentation worse and just didn’t see any results at all! I figured I can’t keep up with the astronomical price of something that’s not working, I read amazing reviews about the ordinary products and thought it was too good to be true, the price was worth giving it a go, my expectations were low for the product, it’s now day 4 and I have noticed immediate incredible results! My skin is firm plump the pigmentation seems to be fading already, my skin is soft smoother and glowing! I’m absolutely blown away that this product deliver amazing results and the constant 5 star reviews live up to the reputation! I’m so happy with this product and I’m not one to write reviews! Do yourself a favour and get on this!

not for sensitive skin - 04-09-2018 by

helps smooth skin and look more radiant

Keeps my skin clear - 04-09-2018 by

I've been using this for a while now and really rate it. If I use it nightly, I have next to no breakouts and it makes my skin really soft and smooth for makeup application in the morning. No irritation either.

Love - 03-09-2018 by

I purchased this and didn’t use it for so long, I was too scared (of what entirely I’m not sure). But no sunburn, although I try and use it on nights where I know I won’t be out in the sun the next day. It’s a long term use, does nothing for lines already there but pretty sure I have no new ones since starting it.

I like it! - 03-09-2018 by

This was an impulse buy after reading so much about it. I have to say I am impressed! I have been using it every second night and my skin feels smooth and radiant. I have had no irritations or problems what so ever. Love!

Wow! - 30-08-2018 by

This is a really simple and effective facial moisturiser. I have combination skin, a bit dry, a pimple here and there and some early signs of ageing. But wow! Since using this every night, I now have normal skin! No dry patches and no pimples! No nasty ingredients, no perfumes. I'm going to stick with this one!

Worthwhile addition - 30-08-2018 by

I had never used a Retinoid product before this, but after reading many rave reviews I gave it a go. I have had visible improvements to my skins texture and complexion, but I find (as with most products!) it needs to be used consistently to see the change. Would definitely recommend as an addition to any skincare regime.

Believe the Hype - 28-08-2018 by

Amazing! Have never used retinols ever. Was worried about my senitive skin, not a problem at all. Use every night and has dramatically reduced my acne and fine lines. Only 4 weeks of use can’t wait to see future results. A MUST

Great for turning back the time - 28-08-2018 by

A great effective product that works to refresh my face and reduce the appearance of fine lines and wrinkles.

Love it! - 28-08-2018 by

I am so glad I found this product! I have always had bad skin - from oily and pimply to dry and flaky - and for years I have been going around in circles trying to find something that works and honestly the day after I used this my skin felt so soft and my make up just looked so much better. I have been using it for 2 weeks now and my skin is fresher and just looks a lot healthier.
I have already recommended it to 3 people and my mum used mine just once and is now waiting for her order.
It hasn't made my skin extremely dry but I have also been using the cold pressed rose hip seed oil in the morning which I am also loving.

Great results - 28-08-2018 by

This really is a holy grail product- incredible price for a product that gives amazing results. After one application, my skin felt tighter and more even. After using it for a month now, my skin tone is way more even and toned and my skin looks so fresh!

Love Love Love - 27-08-2018 by

This is the best retinoid I’ve ever used! My combination skin feels amazing and is looking younger than it has in years. I have repurchased this and will keep buying it, it’s the perfect strength for my sensitive skin

Best value for money - 25-08-2018 by

This is amazing!!!!
I saw a difference after about 2 weeks of use, applying it 2-3 nights a week
Changed to this from the Skinstitut retinol and I love this way more

Great Gentle Retinoid Product - 24-08-2018 by

This is such a great retinoid product if you have sensitive skin like me. It is very gentle and doesn't leave my skin with any signs of irritation. Next time i'd probably buy the strength up for faster more noticeable results, but it's a good product for someone who hasn't used retinol before.
As for the price and size of product you get cannot complain! Great value for money!

so far so good! creases are disappearing - 24-08-2018 by

My fine lines are slowing going with use everyday, i use every night, no side effects so far very easy and comfortable to use

Great! - 24-08-2018 by

I'm late 30s and I bought this for my lines and dark spots.
I used for 5 months and my face looks cleaner and better.
This is more affective on lines but not dark spots. I really love this!

Love it - 23-08-2018 by

I absolutely love this product. I have found it that is has decreased the appearance of my fine lines (forehead.. i'm 35.) My skin feels great after putting it on & I will definitely continue using it.

So much YES - 23-08-2018 by

I recently started using some products by The Ordinary. I am SO HAPPY. This product especially seems to completely renew my face overnight. I wake up looking so fresh and clear, my cheeks are glowing. I use a few of the serums as well and as they are all so reasonably priced I recommend buying a few items together.
Retinol is proven to be a fantastic ingredient for the skin for many reasons and this product is an affordable and reliable means to test it for yourself.

Beautiful product and a great first-timer retinoid - 21-08-2018 by

I have dry skin that can sometimes be a bit sensitive. I am in my mid-30s and seeing the first fine lines start to appear. As such, I wanted to add a retinoid to my regime. I was nervous using this the first time - I thought I would wake up to irritated and peeling skin. The opposite was true: I experienced no irritation and woke up to glowing skin. If you are a first timer, introduce this sensibly (i.e. slowly), read the instructions, use SPF during the day and don't use it on the same night as other actives. I have now moved on to the Granactive Retinoid 5% but I definitely recommend this one as the first step. It's a great product and you will love the results.

Changed my skins life! - 20-08-2018 by

I got this after struggling with adult acne at 30 and hearing that retinol can help. Within a month of applying it in the evenings, my skin cleared up and was even better than before the acne eg a great glow, improvement of fine lines and comments from friends. Have been recommending it to everyone!

For decongested skin - 20-08-2018 by

This serum is a great way to introduce a retinoid into your skincare regime. I use this on my nose and it has helped reduce the size of my pores and blackheads without irritating or peeling my skin. You have to use this religiously every night to see results.

Love it - 20-08-2018 by

I have sensitive skin and was a bit hesitant about venturing into active ingredients, but this was the perfect place to start, I've had no issues.
Skin purge period only lasted about a week which was great. I've only been using it for about a month but can already see an improvement in my skin. I use this with the ordinary moisturising factors every second night and the ordinary vitamin c powder the night between. My skin has never looked so good!

Lives up to the hype - 17-08-2018 by

You might not get instant results from this but when they come, it’s really something! Smoother skin, smaller pores, heals scars & fades hyperpigmentation. Basically everything you want in a product. I have very sensitive skin & other retinol products really irritate it, but this one gave me no irritation whatsoever!

good product - 16-08-2018 by

I find this product effective, however can foam up a tiny bit when applying and gets a little bit sticky. Aside from this, I would recommend.

Best Product in my Nighttime Routine - 15-08-2018 by

Ive had sensitive oily skin with hormonal acne, and this product really works to promote better skin health, reducing sebum (oils) and healing acne (Im 22). It wont prevent breakouts at all but it does a lot and is perfect to put before bed. Make sure you wear a face sunscreen as this will make your skin easy to burn (and you should wear sunscreen because the face ages from the sun!)

Can't see too much of an effect - 15-08-2018 by

I first bought this to reduce fine lines on my forehead and recent light acne scars all over my face. I've been using it for about 6-7 months now, I have combination skin and found that it didn't do too much for me. It feels quite greasy on application and when I wake up in the morning (I apply it at night, by itself) I still find I have a greasy residue on my face. Sadly, overall it hasn't really lived up to my expectations.

Great for Retinol Virgins - 13-08-2018 by

Works well, low irritant. I have sensitive pale skin and I can tolerate this quite well. Dries a little sticky and can pill under oils and moisturisers. I prefer the squalene based retinols, but can see how this could benefit oilier complexions.

I have advanced up the Retinol ladder and am using stronger concentrations.. but I still have heaps of this left, so I use it on my hands in the night time. Leaves them smoothe and glowy.

Great product - 13-08-2018 by

Using this along with niacinamide has changed my skin dramatically, love it and better than any retinol product I've used .

Only a Few Weeks in and I'm in Love - 13-08-2018 by

I have never used a retinol product before. In fact if I saw something was used for anti-aging I tended to avoid it with the naive impression that it would be of no use to my skin. I was wrong. I've been an acne sufferer for many years and only recently with the help of some great goodies I've found at Adore Beauty I'm finally coming out of my bad acne years however with a lot of scarring, uneven skin tone and pigmentation. I love this product as I can feel it actively working even after only having used it for a week. My skin seems to drink it up and I honestly look forward to applying it every night because it just feels that good on my skin. I have noticed a dramatic improvement in my complexion, scaring and skin tone. It is much more even and my skin is beginning to look subtle, fresh and honestly the proudest I've been in it with a long time. I just wish The Ordinary would bring out an SPF product. But this product has got to be one of the best I've ever tried and for the price you really do get a lot out of it.

Good vaule!!! - 13-08-2018 by

Has cleared up my breakouts and slightly diminished the appearance of my acne scars. Only negative has a bit of a pungent smell.

Life saver! - 13-08-2018 by

I overdid it with the retinoids a while back and my skin looked so bad, I'm slowly but surely undoing the damage and this is all I will use now. It's so nice

Perfect retinol product - 13-08-2018 by

This is my first retinol product as I have always been hesitant to try one due to my sensitive skin. I use this 2-3 times a week & have found my skin to be clearer & so soft & velvety.

I loooove The Ordinary - 09-08-2018 by

My concerns when I purchased this product were fine lines, skin texture and pores. I've been using this twice per week followed by The Ordinary Magnesium Ascorbyl Phosphate 10% and The Ordinary Rosehip Oil. I experienced a few dry patches on my skin during the first few weeks but once my skin got used to the retinoid and I started using rosehip oil following the treatment that cleared right up!

This has been my skincare routine now for three months. My skin looks and feels amazing! I've found that this routine primarily helps the anti-aging and skin texture side of things as opposed to pores, but I will definitely be repurchasing when ~eventually~ my products run out. Definitely recommend as a twice-weekly treatment!

PS. To address the pore situation a little more, I have just started using the Niacinamide and Buffet serums each morning and this has so far just put the cherry on top of my skincare routine! Pores are all but gone and skin is glowing!

Great inexpensive retinoid - 08-08-2018 by

I'm onto my second bottle and I haven't had a break out since using it. My skin feels softer and I've noticed a glow to my skin. I do also use the alpha h gold and medik8 balancing toner but those 3 together have done wonders.

Amazing Retinol Product - 31-07-2018 by

This is such a beautiful product!
I only just received it yesterday & used it last night & can already tell what a difference it is going to make to my skin.
I am 36, always been a combination skin type - very oily in my t-zone with quite alot of blotchiness on my cheeks & quite a few smile lines around my eyes.
I also can react quite badly to products that are too active but I do like to use a Vitamin A product in my skincare regimen.
I have struggled for years to find the right one that is not too oily but also not too harsh on my sensitive skin.
However, I've woken this morning to my skin feeling soft but not oily, more even toned with much less blotches. In general my face just feels alot fresher, not greasy, not irritated.
Like another reviewer mentioned the article on Kim Kardashian brought this product to my attention & I am so glad I read that!
Can't wait to see the results & improvements in my skin after continued & long term use.
Can't go wrong for the price too!
Very happy so far

Good value for money - 30-07-2018 by

Such a great product for the right price tag!

Effective and cheap - 24-07-2018 by

So many people are getting involved with skincare and the ordinary does such a great job at producing products that are affordable and to the point.

Retinoid is slowly helping my skin, if anything this product just keeps it clear from any breakouts.

I don't recommend using this every day if you are not used to retinoid (and they have different concentrations if you want to start out slowly).
I don't find I get any irritation and it's easily absorbed into the skin

Great budget friendly retinoid! - 24-07-2018 by

I have been using this product for a few months now and am loving it. It is very affordable, and being a retinoid it doesn't irritate the skin like retinol can. My skin looks brighter and fresher. LOVE!

Amazing - 18-07-2018 by

I was purchasing a $120 night cream and this is working just as well, so cheap and so effective! No irritation at all and the formula is creamy but not oily. Amazing so in love

Amazing product and great price - 18-07-2018 by

This product is amazing. My skin has been getting very dry due to it being cold and having the heater on. I have used this product just a few times (nightly) and love how silky my skin feels after application. Can't get much better than this and the price is so affordable. I will definitely repurchase when need be.

Brightens and refines - 17-07-2018 by

This product is life changing! I am 31 and a flight attendant. I have struggled with hormonal acne and dryness for years and my skin has completely changed since I started using The Ordinary products. I use this all over my face 3-4 nights per week mixed with the The Ordinary Natural Moisturizing Factors + HA . It is like I have new skin! My skin is brighter and I rarely get pimples. So incredibly impressed and I have recommended these products to all my friends and family. The best skincare routine I have ever used.

My favourite the ordinary product by far! - 13-07-2018 by

Have been using the ordinary skin care line for over a year now and this by far is my favourite product of all. Works well without irritating my sensitive or dry skin and with regular consistent use my skin is clearer, and has significantly less breakouts or blemishes. For the price of other comparable Vitamin A products it is a steal and has amazing results. Will be a mainstay in my nightly skin care routine for years to come!

A daily must - 12-07-2018 by

I have gone through a couple of bottles of this now and I am so happy with the results. My skin tone is much more even, I suffer from pigmentation post blemishes - this product helps the marks fade quickly.
I also bought TO Retinol .5% in squalene and it does not compare to the lovely texture of the emulsion.

Great Product! - 12-07-2018 by

I bought this after hearing that Kim K uses it (I am a sucker for trying anything that works). I can say it does definitely work on fine lines and pigmentation. I really like it however, I only use it twice a week as I have dry and sensitive skin. When I started using it three times a week my skin did dry out too much. I love this brand because it is pure ingredients for half the price!

Great product, have certainly noticed a difference - 11-07-2018 by

I've been using this product for quite a few months now, and its certainly cleared my skin from blemishes. I don't use it daily, there might be times when I use it once a week, and I am still seeing the results. Its an easy routine to do and would recommend.

Must Have - 10-07-2018 by

I have been using this product for about 6 months I have normal to dry skin and I absolutely love it. I bought it for its anti aging benefits and whilst I can’t comment too much on that as it’s more for prevention but the after benefits I noticed straight away is the look and texture of my skin is really smooth and almost glowing. Would definitely recommend to friends and family.

Happy with this product but not certain I'll re-order it once it runs out. - 09-07-2018 by

I thought I'd give this product a go after reading an online blog about it and also the customer reviews were pretty good.

I use it each night before moisturising - it goes on really well and agrees with my skin. However, after almost 2mths of using it, i haven't noticed any difference in my skin at all. I can't say it's smoother.

A wonderful gentle retinol - 09-07-2018 by

This is not only amazingly priced, it is a marvellous retinol for people needing something a little more gentle and less likely to cause a reaction than some of the other high powered options out there. I can have a tendency to peel when my skin gets overly sensitive to things, but experienced none of that with this gorgeous milky serum. Of course, ease into using it and take care with other retinoid products used simultaneously, but definitely give this a go if you're in doubt!

THE BEST PRODUCT EVER - 09-07-2018 by

I have never used a product on my skin and seen instant results. I have been using this for a month now and my skin looks and feels amazing!

Q & A
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