Shop Morning Serums

To keep your skin looking and feeling healthy, a morning skincare routine is essential. An effective morning skincare routine not only helps to clear your complexion after a night of sleeping. It also helps to protect against environmental aggressors throughout the day.

The Ordinary by Deciem makes a large selection of high-performance skincare products available, so you can protect and nourish your skin throughout the day whilst treating any skincare concerns.

Why is a morning skincare routine important?
There are two main reasons why a morning skincare routine is so important to ensuring healthy skin. The first is that it is important to cleanse and clear your skin of excess oil build-up, sweat, and grime that accumulates on your skin throughout the night. Congested skin can lead to acne-causing bacteria and uneven skin tone and texture.

It is also important to have a good morning routine because your skin needs to be protected from environmental aggressors such as sun damage and pollution. These aggressors can cause free-radical damage, leading to premature ageing and unhealthy skin. Even when the sun is not shining, UV rays can damage skin, so it is always vital to wear a daily SPF.

Which products are best to use in the morning?
When building your skincare routine with The Ordinary, it is important you use the correct treatments, serums, and moisturisers in the morning and evening. Some of the stronger ingredients such as Retinol can cause skin sensitivity to UV rays, so they are strictly for evening use.

The best products from The Ordinary to use in the morning include low concentrations of Vitamin C, such as Magnesium Ascorbyl Phosphate 10% and Ascorbyl Glucoside Solution 12%. These guard your skin against dangerous UV damage.

For dehydrated and dry skin, hydrating moisturisers and serums are crucial. Natural Moisturising Factors + HA is a great everyday moisturiser. Hyaluronic Acid 2% + B5 gives skin that necessary boost of hydration for a healthier complexion.

Using Niacinamide 10% + Zinc 1% in the morning can help control oil levels throughout the day. This product is perfect for those with oily, congested, and acne-prone skin.

Which products are best for oily or acne-prone skin in the morning?
The Ordinary has developed plenty of products to be used as part of a morning routine by those with an oily or acne-prone complexion. After cleansing your face, apply Niacinamide 10% + Zinc 1% to balance sebum levels throughout the day and keep skin free from congestion. Follow with an SPF to protect skin, and then use the makeup primer The Ordinary High-Adherence Silicone Primer. This primer helps to smooth, blur, and mattify skin, allowing makeup to apply easier and adhere longer. Finish with The Ordinary Coverage Foundation for a long-lasting and semi-matte finish foundation.

An ideal morning routine for an oily skin type:

Which products are best for dry skin in the morning?
Starting the day off with well-hydrated skin is one of the most important parts of a morning routine for dry skin. Start by lightly cleansing your skin. Then apply Hyaluronic Acid 2% + HA for an instant boost of hydration. Follow with ultra-nourishing Natural Moisturising Factors + HA to moisturise skin. Finally, apply your SPF.

High-Spreadability Fluid Primer is a great product to smooth skin and ensure flawless makeup application on dry skin. The Ordinary Serum Foundation is a lightweight hydrating foundation base that helps to even skin tone without collecting in fine lines or on dry patches.

An ideal morning routine for a dry skin type:

Which products are best for ageing skin in the morning?
Protecting skin is from UV rays and pollution is one of the best ways to prevent premature ageing and slow down any existing signs. After cleansing, apply Magnesium Ascorbyl Phosphate 10%, a Vitamin C serum that brightens dull complexions, fades age spots, and provides antioxidant protection. If skin is dry and dehydrated, moisturise with Natural Moisturising Factors + HA for a burst of hydration. Finish off with SPF to be sure skin is fully protected.

An ideal morning anti-ageing skincare routine:

Which products are best for sensitive skin in the morning?
Treating sensitive skin with gentle, hydrating products is the best way to ensure healthy skin without causing irritation. Start your routine by avoiding cleansers. Instead, clean your skin with a simple splash of cool water. Follow with Hyaluronic Acid 2% + B5 to add weightless hydration. Natural Moisturising Factors + HA is perfect for sensitive skin, as this lightweight moisturiser contains naturally occurring ingredients to nourish skin.

An ideal morning routine for a sensitive skin type:

Best serums to help makeup apply better:
Makeup always goes on more smoothly and flawlessly if you stick to a good skincare routine. For oily skin, Niacinamide 10% + Zinc 1% is the best way to regulate oil production. When sebum levels remain balanced throughout the day, makeup inevitably lasts longer. For dry skin, Hyaluronic Acid 2% + B5 is a must-have, as it helps to smooth and hydrate dry patches for easier makeup application.

The Ordinary also offer makeup primers: High-Adherence Silicone Primer and High-Spreadability Fluid Primer. Both products help to prepare skin for makeup application, allowing it to sit better and last longer.

Should Vitamin C be used in the morning or at night?
Vitamin C is one of the most beneficial vitamins to incorporate into your skincare routine. Lower concentrations of Vitamin C, such as Magnesium Ascorbyl Phosphate 10% and Ascorbyl Glucoside Solution 12%, should be used in the morning. The antioxidant properties of these products can help protect skin throughout the day. The higher concentrations, such as Vitamin C Suspension 30% in Silicone, Vitamin C Suspension 23% + HA Spheres 2%, and Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F, are best used in an evening routine.

21 products found.


The Ordinary Buffet by The OrdinaryThe Ordinary Buffet by The Ordinary



4.6 of 672 reviews

Showing 20 products of 21.

Recent reviews on Morning Serums products

The Ordinary BuffetThe Ordinary Buffet
The Ordinary
The Ordinary Buffet

Wonderful serum

I used to have combination skin and after using this serum along with The Ordinary moisturiser at night, it has changed my combination/oily skin to skin that actually feels 'normal'! The texture is a tiny bit sticky when first applied, but after it dries it feels very comfortable on the skin. For the first time in forever my skin is not an oil slick after a few hours and feels very hydrated.
The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil
The Ordinary
The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil


This is awesome for pretty much everything. Face, lips, hair, hands! You name it, it’s so nourishing and my skin has never felt better. Definitely one of my favourites!
The Ordinary BuffetThe Ordinary Buffet
The Ordinary
The Ordinary Buffet

Fresh faced magic

Buffet is a nice addition to my skincare routine. I think it helps give me a fresh faced look. It’s great. I’m not convinced on how long lasting the effect is, but I like it!
The Ordinary Hyaluronic Acid 2% + B5The Ordinary Hyaluronic Acid 2% + B5
The Ordinary
The Ordinary Hyaluronic Acid 2% + B5

Very hydrating

I have really noticed my skin has not been dry since using this serum. It goes on nicely and sinks in quickly. I usually struggle in winter with getting dry peeling skin but this has not been an issue this season. I’ve just finished my first bottle and would purchase again especially given the low price point

What people are looking for the most