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The Ordinary are far from ordinary with their skincare ethos, founded to keep honesty and integrity at the heart of their products, instead of marketing schemes and buzzwords. If you're after high-quality but affordable skincare products, packed full of potent ingredients, then look no further than The Ordinary. The Ordinary was formed by umbrella brand DECIEM, which operates more than ten beauty brands including Hylamide and NIOD. DECIEM specialise in functional beauty; products which actually work and are backed by science. They believe that the beauty world has become stagnant, so aim to innovate and create products which no one else are making, whilst maintaining exceptional quality. The Ordinary benefit from the research and developments already made by DECIEM which is part of the reason they're able to keep prices so low.

The Ordinary offer high-quality skincare products, with no gimmicks and no marketing ploys. You'll never see words such as 'anti-ageing' when it comes to The Ordinary, they simply show the ingredients they're using and explain the scientific benefits for the skin. For this reason, creating a routine with The Ordinary can seem daunting at first, but with research you can quickly find out which products would suit your skin type and can soon start feeling the benefits of the highly concentrated ingredients.

Using high concentrations of potent ingredients no longer needs to be an expensive way to build an effective skincare routine. Skincare from The Ordinary doesn't follow the typical 'cleanse, tone, moisturise' method and instead focuses on treatments, vitamins and direct acids, which can completely transform your skin. Click here for our skincare guide to The Ordinary. The Hyaluronic Acid 2% + B5 is one of their bestsellers, an incredibly hydrating ingredient which is weightless on the skin so perfect for all skin types. The Niacinamide 10% + Zinc 1% is another fan favourite, perfect for reducing the appearance of blemishes, enlarged pores and decongesting the skin. The Ordinary are constantly innovating, so expect more products to launch as they continue to grow and gain popularity. Whatever it is they launch next, you can be guaranteed exceptional products with minimal fuss.

Adore Beauty is an official stockist of The Ordinary. 

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Recent reviews on The Ordinary products

The Ordinary Salicylic Acid 2% Solution 30ml The Ordinary Salicylic Acid 2% Solution 30ml
The Ordinary
The Ordinary Salicylic Acid 2% Solution 30ml

Good, but not for me.

I got this as I tend to get a few breakouts but on the whole my skin has already gone through the acne stage and I just have scarring. So this product didn't really do anything for me. But I think it seems to be more aimed at people current dealing with acne.
The Ordinary BuffetThe Ordinary Buffet
The Ordinary
The Ordinary Buffet

plump skin

This product changed the game for me and is why I love the ordinary! My skin is smooth and plump every time I use this
The Ordinary Natural Moisturizing Factors + HA 100mlThe Ordinary Natural Moisturizing Factors + HA 100ml
The Ordinary
The Ordinary Natural Moisturizing Factors + HA 100ml

Very light weight

I love a moisturiser that doesn’t feel like I’ve got so many things on my face. My face has felt great since using
The Ordinary Hyaluronic Acid 2% + B5The Ordinary Hyaluronic Acid 2% + B5
The Ordinary
The Ordinary Hyaluronic Acid 2% + B5


This serum is good. The price is okay and it is easy to use. The serum is hydrating but I do find it too sticky to my liking. It feels almost like egg whites and I find that it sits on top of my skin.

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