The colour matched my red hair much better than expected, however the can is tiny, I'm not sure it's very good value for money. I bought this to try to extend the time between trips to the salon but I'm uncertain it will actually save any money!
I don’t really have roots, because I mostly stay with my natural color, but this is amazing to cover my roots and give the illusion of tons of volume. My mother has red hair and uses this often to cover her roots, and she swears by it. I would recommend!!! The smell is great too.