The Ultimate Pregnancy-Safe Anti-Ageing Routine

Beauty to me is imperfect, about having fun and owning the unique look you were so lucky to be gifted.

That being said, my beauty knowledge and cabinet has become a lot more sophisticated with age.

I’m no longer trialling 'everything under the sun', and I believe wholeheartedly in finding clean, intelligent formulations that deliver results without compromising my health over time.

Martinique McEwen - Antipodes SkincareMartinique McEwen - Antipodes Skincare

How to take care of skin during pregnancy:

Pregnancy glow is real - but so are pregnancy hormones. During pregnancy, hormonal changes can have your skin going a little haywire. 

I’m a big advocate of natural skincare for anyone, but especially for expectant mothers – because it’s not just our own skin we’re looking after.  

My philosophy: skincare during pregnancy should be stress-free. You and your skin are going through lots of changes. 

Your key focus during this time should be simplicity, skin nourishment, and avoiding nasties that can irritate and inflame. 

I’ve gathered the best Antipodes products for pregnancy into an ultra-simple, ultra-nourishing routine that’s safe for mum and baby.

My Antipodes pregnancy safe skincare routine cheat sheet: 

Step 1: Gently cleanse 

As hormones change in the body throughout pregnancy, skin becomes sensitive and can be easily irritated. For this reason, I always recommend using gentle products during pregnancy regardless of your skin type or condition. That’s why natural skincare for pregnancy is ideal. 

Antipodes Grace Gentle Cream Cleanser & Makeup Remover is certified organic and dermatologically approved for sensitive skin – yet the creamy formulation effectively removes make-up and build-up from the day, whilst leaving the skin calm and hydrated.

Antipodes Grace Gentle Cream Cleanser & Makeup RemoverAntipodes Grace Gentle Cream Cleanser & Makeup Remover

Step 2: Brighten uneven skin 

Pregnancy hormones can cause unwanted pigmentation, resulting in skin that is uneven, patchy, and red. This is my favourite Antipodes serum for pregnancy because it’s dermatologically approved for sensitive skin, so the brightening effect is gentle and non-aggressive.  

Antipodes Apostle Skin Brightening & Tone Correcting Serum works to brighten dark spots and pigmentation using completely natural ingredients, whilst adding a super-dose of antioxidants to the skin to boost the skin’s defence against environmental pollutants. 

Antipodes Apostle Skin-Brightening SerumAntipodes Apostle Skin-Brightening Serum

Step 3: Meet Your Best Friend 

Shimmy on up to this generous pot of cooling, calming, and firming eye cream – it's your skin’s new bestie. Throughout pregnancy and during the fourth trimester, eyes are the first place to show fatigue from lack of sleep. 

Antipodes Kiwi Seed Oil Eye Cream saves tired eyes, targeting dark circles for brighter-looking skin. This is also one of the best Antipodes products for mature skin.

Antipodes Kiwi Seed Oil Eye CreamAntipodes Kiwi Seed Oil Eye Cream

Step 4: Nourish, nourish, nourish 

Avocado oil should be on every mother’s bathroom shelf, both during and post-pregnancy. Packed with omegas that soften and help to strengthen the skin’s structure, we here at Antipodes call avocado oil New Zealand’s “green gold”.

For pregnancy, I’m all about products that utilise the power of this nourishing oil in highly concentrated doses to help with these common skin problems during pregnancy. 

For smoothing into face and neck I recommend the Antipodes Avocado Oil & Rosehip Divine Face Oil. A couple of drops of this healing oil, layered beneath your moisturiser after any water-based products, delivers a dewy glow while nourishing stressed, hormonal skin. 

Antipodes Avocado Oil & Rosehip Divine Face OilAntipodes Avocado Oil & Rosehip Divine Face Oil

Step 5: Rest 

Rest up, mama. Your body and skin are working hard to support that lovely little life inside. As your body sends nutrients and vitamins to your baby, skin can be left feeling and looking tired and depleted.

This tends to continue post-birth too, as you and baby get to know each other. Sleep is a time your precious skin can recover and repair. 

Antipodes Avocado Pear Nourishing Night Cream restores your skin’s moisture levels while you sleep, plumping out fine lines and delivering soft, pillowy skin. That’s the power of using anti-aging skin care during pregnancy. 

Antipodes Avocado Pear Nourishing Night CreamAntipodes Avocado Pear Nourishing Night Cream

My Antipodes pregnancy safe skincare routine cheat sheet: 


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