Whether you love her, hate her or have an unhealthy obsession with her like me, you can’t deny Kim Kardashian West is a trend setter. From fashion to beauty, she’s always ahead of the game, so obviously she’s using one of the most coveted skincare brands in the world right now (FYI it sold out in Canada and the US when Kim posted it on her app).
But you don’t have to be a celeb to use Kim’s go-to anti-ageing product; The Ordinary Granactive Retinoid Emulsion 2% is $17.90.
Previously known as the Advanced Retinoid 2%, it’s one of the most popular retinoid-based products from The Ordinary. ‘Retinoid’ is a broad name for any product that contains a derivative of Vitamin A. Known for being one of the most effective ingredients for anti-ageing, it comes in different potencies and varying formulations to reduce sensitivity.
The Ordinary Granactive Retinoid Emulsion 2% contains two different forms of retinoids that are easily absorbed by the skin. This product is a moderate-strength formula with low irritation levels – the active ingredient in this formula is a less abrasive alternative to other forms.
4.6 of 535 reviews
This anti-ageing serum from The Ordinary works by accelerating the rate of skin cell turnover, making way for newer, fresher, and healthier cell growth underneath. It also helps to slow down the degeneration of collagen in the skin, the main protein for youthful-looking skin, and helps to prevent the formation of dynamic facial folds and wrinkles. The Ordinary Granactive Retinoid 2% Emulsion can help with pigmentation, dark spots, fine lines, wrinkles, acne scarring, and active breakouts.
“In any skincare routine, anti-ageing products are SO important. They can have so many benefits, like reducing dark spots, preventing wrinkles, smoothing fine lines and so much more. [The Ordinary Granactive Retinoid Emulsion 2%] is one of my favourites.”
It’s a lightweight, moderate-strength creamy emulsion
Ideal for treating concerns like ageing, acne & pigmentation
Accelerates skin cell turnover for smooth
er, fresher skin
Helps to maintain youthful-looking skin & prevent signs of ageing
Corrects skin texture & uneven skin tone
Encourage healthy cell production for firmer, healthier skin
Treats active breakouts, as well as forms of acne scarring
Carries a low risk of irritation compared to other retinoids
To be applied after water-based serums & before oils or creams
Pro Tip: It is absolutely essential that you use a broad spectrum sunscreen when using any form of Vitamin A in your skincare routine. This ingredient can make your skin more sensitive to UV exposure.
