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Shu Uemura Straight Forward Blow Dry Oil 185ml

4.6 of 10 reviews


4 instalments of $11.75


In Stock

4 instalments of $11.75


Official Stockist

FLAMMABLE This item is flammable therefore postage is restricted to Standard Post within Australia

Is this for you?

An oil-based spray to speed up blow drying time.

What customers say

GREAT - 88% recommend

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  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Hair Concern:

  • Breakage and split ends
  • Dull, lacking shine
  • Fine or limp hair
  • Frizzy hair

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Fine
  • Medium

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Questions & Answers

(1 Question)

Shu Uemura Straight Forward Blow Dry Oil

Shu Uemura Straight Forward Blow Dry Oil

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Customer Reviews

Review & Earn

4.6 of 10 reviews

88% recommend this product

  1. 6

  2. 4

  3. 0

  4. 0

  5. 0

Most Helpful Positive



This product gives my hair a good shine and a healthy look. I use it before I blow dry. Love it.
  1. Shine


    This product gives my hair a good shine and a healthy look. I use it before I blow dry. Love it.
  2. Just a spray


    I use it before blow drying my hair, it smells great but I can’t see any benefits, I doesn’t help to make my hair any softer or straighter.
  3. A little goes a long way


    A beautiful product, that really cuts down on blow dry time. I have had a lot of compliments On how shiny my hair looks when I use it. I find that one spray into the palm of my hand and then running that through my hair works best, or else you end up using more product than necessary,which can weigh down a fine/medium thickness hair. Definitely recommend.
  4. A wonderful product, but not essential.


    I like this blow dry oil. It doesn't weigh my hair down or make it feel oily. I spritz some on each section as I blow dry and it makes a difference to the time it takes me to dry my hair. It probably saves around 5 to 7 minutes in total. I don't feel like it's essential that I have this oil in my routine, but it's also quite nice to have.
  5. Sleek straight hair


    I have naturally straight hair but using this gives me that jennifer aniston perfect sleek straight hair! Love it for styling. But beware that it's by no means a natural product
  6. Does what it says!


    I believe this oil does the make the blow dry process faster... I have thick hair with extensions which takes ages to dry, with this oil I find the process is slightly quicker, it also leaves my hair beautifully shiny and healthy looking. Smells good too!
  7. Luxe


    I have fine blonde streak shoulder length hair and wanted a spray to smooth, shine, protect and straighten without making it oily or limp and that has a pleasant scent. I found all that in this Shu Uemera Straight Forward Blow Dry Oil and it does cut blow dry time. Smells like a salon professional product.
  8. AMAZING!!!!


    This stuff is perfect for my hair, it cuts down blow drying time and leaves hair so soft and silky. I have fine hair but a lot of it so I don't like things that a heavy and weigh my hair down. I definitely recommend this product and adore beauty.
  9. Amazing results!


    I have tried so many products and always ended up with dry, scrunchy, scarecrow hair

    BUT this product is fantastic
    my hair is left super soft and smooth and is quick to dry as well :)
    definitely worth the price
  10. ♥♥♥♥♥

    Alexandra (Adore Beauty Staff)

    This is one of my all time holy grail favourite hair products. It really, truly works.

    I have very thick, insanely curly hair, but even still, sometimes oils can make it feel weighed down and heavy. This product never makes my hair feel oily, it's essentially weightless, but makes it feel really soft and smooth.

    Not only that, but it honestly does cut down on blow drying time. The first time I used this, I was honestly so impressed - it cut down my usual 30+ minutes of blow drying by about half.

    If you have thick, curly or generally wild hair that takes a long time to blow dry, I would highly recommend this product for you.
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