I love it when used very sparingly on loose waves to create 'dirty' (in a good way) texture - but not a dry looking texture, the wax in it leaves your hair looking healthy. For example, it's a perfect companion to the Cloud Nine Waving Wand when spritzed onto the mid-lengths and ends and scrunched through. It gives an instant grit to the finished look. The result is comparable to something like scrunching through R+Co Aircraft Pomade Mousse but, because it is a spray, you can get a lighter application.
I'm surprised by how often I reach for it, given it's quite a waxy product, which I would usually avoid on fine hair... But it just gives a gorgeous texture that I can't get with beach sprays or dry texture sprays. For example, products like IGK Beach Club Texture Spray or R+Co Trophy give me an entirely different look that's more of a 'texture with hair spray' finish. They tend to make my hair look drier or rougher but the waxiness of the Sachajuan Moulding Spray gives a more polished finish. It's a little hard to explain!
It is a waxy spray so, if you have fine hair like me, use it very sparingly. If you use too much, it can weigh your hair down and look flat so add a little at a time and avoid the roots. I can imagine it would work really well on men's hair too.
An unusual product for me but I definitely recommend it if you're looking for something to give you buildable texture.