Shop Pureology Pure Volume (for Flat Hair)

The Pureology Pure Volume line adds lift to fine hair while also caring for your colour. From shower to blow dryer, there's a Pure Volume product to make the most of your mane.

First, cleanse with Pureology Pure Volume Shampoo. This rich-lathering shampoo removes the oil and product build-up that can weigh down fine hair. Left in build-up's place are bodybuilding ingredients, therapeutic wheat protein and eucalyptus, and AntiFade Complex.

Sensitised fine hair needs the TLC of creamy Pureology Pure Volume Extra Care Shampoo. This concentrated formula indulges your hair with colour-preserving cleansers, natural plant extracts, and aromatherapy oils while reducing the weight of strands.

Whichever shampoo you choose, be sure to moisturise and detangle with Pureology Pure Volume conditioner for maximum results.

Ready to style? Choose from two Pure Volume finishing products. Blow Dry Amplifier protects against heat while providing bounce and control. Instant Levitation Mist boosts fullness and holds hair for 24 hours. Use them separately or together to achieve your desired look.