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Certified organic, cruelty free, all natural, and best of all - carefully crafted by people with sensitive skin, for sensitive skin.


What’s the story behind Pai Skincare?

Finding the right product can be a real battle, which is something that the founder of Pai Skincare, Sarah Brown, is intimately familiar with. One day, her normally calm skin became unmanageable - it was irritated, sensitive and broke out easily. Trying to create a new skincare routine that would leave her skin calm made her realise just how few products there were that could help her.

Pai was created to combat all the skincare products that used words like ‘hypoallergenic’ and ‘organic’ but still had ingredients lists with hidden irritants. Pai Skincare represents everything that Pai’s founder needed: effective skincare with organic ingredients without the nonsense marketing.


Which Pai Skincare routine suits my skin the best?

Pai Skincare is designed with sensitive skin in mind, so any product you choose will be both effective yet gentle. That said, it’s important to choose the Pai product that matches your skin concerns and type. You can also read our Ultimate Guide to Pai Skincare here


Which Pai Skincare products are their best sellers?

Plenty of Pai products are incredibly well loved - but their best sellers would be their range of Pai creams - for example, the Pai Skincare Geranium & Thistle Rebalancing Day Cream, or the Pai Skincare  Avocado & Jojoba Hydrating Day Cream! Also popular is the Pai Skincare Cleansing Oil , the Pai Rosehip Oil which also comes in a super cute Pai Rosehip Oil Mini.

Combination to oily skin Pai routine:

Keep your daily routine light and simple, and then treat as needed with these easy recommendations for combination to oily sensitive skin.

Your daily routine:

  1.  Light Work Rosehip Cleansing Oil
  2.  Rice Plant & Rosemary BioAffinity Tonic
  3.  Geranium & Thistle Rebalancing Day Cream - a lightweight yet hydrating Pai cream to balance oily skin types
As needed, treat blemishes and congestion with Pai Blemish Serum. Once a week, balance and smooth the skin with Copaiba Deep Cleanse AHA Mask.

Normal to dry skin Pai routine:

Even if your skin is sensitive and dry/dehydrated, normal to dry skin needs a little extra skin barrier help with this five step daily routine from Pai Skincare.


  1.  Camellia & Rose Gentle Hydrating Cleanser
  2.  Lotus & Orange Blossom BioAffinity Tonic
  3.  Back To Life Hydration Serum
  4.  Rosehip BioRegenerate Oil
  5.  Avocado & Jojoba Hydrating Day Cream - this Pai Cream is ultra hydrating and will soothe and rehydrate normal to dry skin types

I have super sensitive skin! What Pai Skincare routine is for me?

This four-step daily skincare routine is ideal for reactive and easily irritated skin types to keep redness calm, and keep the skin smooth and clear.


  1.  Camellia & Rose Gentle Hydrating Cleanser
  2.  Lotus & Orange Blossom BioAffinity Tonic
  3.  Sea Aster & Wild Oat Instant Calm Redness Serum
  4.  Chamomile & Rosehip Calming Day Cream - This Pai Cream is amazing for quelling redness or irritation on a sensitive skin type 

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Pai Skincare, articles & community

The Ultimate Guide to Pai Skincare

Recent reviews on Pai Skincare products

Pai Camellia & Rose Gentle Hydrating Cleanser 200ml
Pai Skincare
Pai Camellia & Rose Gentle Hydrating Cleanser 200ml

Nice gentle product

I love how gentle this cleanser is on my skin! it feels like it really smooths it out when i use a terry cloth to take it off.
Pai Geranium & Thistle Rebalancing Day Cream 50ml
Pai Skincare
Pai Geranium & Thistle Rebalancing Day Cream 50ml

Love how this feels on my skin

This is perfect for my skin which is prone to breakouts. in winter i mix a little of the pai rosehip oil with it to add more hydration. such a nice day cream though. does smell a bit weird but not enough to turn me off using it!
Pai Hello Heroes Bundle
Pai Skincare
Pai Hello Heroes Bundle

Love love love

Cannot fault either of these products, i have been using for 3 months and notices such a difference in my skin. It's so much more hydrated and less irritated because I'm not putting any nasties on my skin. so glad i found pai!