Not a gradual tanner..
Maybe I needed to read the instructions better, but this is not a gradual tanner. I applied at night and woke up the next morning brown and patchy, like a bad fake tan. I had applied it like a normal moisturiser so it was far from perfect - my feet looked like top deck chocolate.. After that I have started applying it mixed with my normal moisturiser and I find the colour to be much better. I also don't think it is very moisturising so I would be sure to ensure your skin is hydrated before applying.