Official Stockist of ModelCo

Based in Sydney, Australia, ModelCo is the successful beauty and cosmetics brand created by former modelling agent Shelley Sullivan. During Shelley's career, she worked with many makeup artists, stylists, and models and came away with a vision: to create cutting-edge beauty solutions that provided multipurpose solutions to a niche market.

ModelCo is a PETA-certified cosmetics company and does not test on animals at any point in the product development and manufacturing process.

ModelCo’s in-house research and development department, led by Shelley Sullivan, is always working to develop, test, and market innovative solutions to everyday beauty problems. The company's ultimate goal is to provide revolutionary products before women are aware they need them.

ModelCo, a true one-stop shopping brand, is proud to offer premium colour cosmetics, tanning products, and skincare to customers who expect only the best. For over a decade, the iconic Australian beauty brand has been developing and perfecting its award-winning line of beauty aids with premium-quality formulations, applications, and packaging.


20 products found
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20 products found
per page

Looking for a mascara that will give you the luxurious look of false lashes? Look no further than award-winning Fibre Lash Brush-On False Lashes. Fibre Lash extends your lashes from 3 to 5 millimetres. With a simple two-step process, your lashes can go from unremarkable to WOW! Simply apply a coat of Extension Mascara, and then add Lash Fibres to the tips for instantly beautiful, long lashes. Impressive Fibre Lash mascara is water-resistant and safe for contact lens wearers. Fibre Lash will not flake, smudge, or damage your lashes.


Fibre Lash has the distinction of receiving two top honours in the beauty industry. The mascara made Harper's Bazaar UK Hot 100 List as the Top Lash Secret for 2011 and also won the Australian Beauty Awards as the Most Innovative New Product in Makeup for 2010. Fibre Lash is extremely popular and has been named the most successful beauty launch to date through iconic UK retail giant Boots.


ModelCo offers an extensive line of advanced self-tanning formulas that give your skin a natural-looking, long-lasting bronze glow. One of the brand's bestselling formulas is award-winning Gradual Tan. This triple-action formula is a gradual self-tanner, tan extender, and moisturiser in one. Gradual Tan gives you flexible control to build, extend, or maintain a streak-free tan to suit your preferences. This self-tanner was a finalist in the 2013 Prix de Marie Claire for the Best Beauty Product.


ModelCo BB+ Cream

Easy to apply cream, only a small amount is needed. I am in my 40s and... read more >>

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ModelCo Fiber Lash Brush On Lashes Mascara

This mascara is unusual but it does work. The fibers really do help to... read more >>

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ModelCo One Hour Tan Mousse: Express Dark

This tanner provides a tan quality as good as more expensive brands. Colour... read more >>

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ModelCo Gel Cleanser

I have used this and the cream cleanser and I think they are both great.... read more >>

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