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L'Oreal Professionnel Serie Expert Vitamino Color A-OX Shampoo 250ml

4.5 of 13 reviews

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L'Oreal Professionnel® Serie Expert Vitamino Color A-OX Shampoo 250ML by L'Oreal Professionnel® is a gentle daily cleanser ideal to perfect colour-treated hair and prolong colour radiance.

What customers say

SUPERIOR - 100% recommend

4.5
Read all reviews

Age:

  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Hair Concern:

  • Brassy tones (blonde/grey hair)
  • Breakage and split ends
  • Colour protection
  • Dull, lacking shine

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Fine
  • Medium

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L'Oreal Professionnel Serie Expert Vitamino Color A-OX Shampoo Reviews

4.5 of 13 reviews

100% recommend this product

  1. 8

  2. 4

  3. 1

  4. 0

  5. 0

Most Helpful Positive

Please stock the mask

R

This is great. My hairdresser recommended for my rainbow underlights but I’ve noticed it really keeps the brassy tones out of my mid blond too. I just wish adore stocked the masque too.

Most Helpful Criticism

Love it

Abby

Recommended by a hair dresser for coloured hair and Love it!
  1. Love it

    Abby

    Recommended by a hair dresser for coloured hair and Love it!
  2. Please stock the mask

    R

    This is great. My hairdresser recommended for my rainbow underlights but I’ve noticed it really keeps the brassy tones out of my mid blond too. I just wish adore stocked the masque too.
  3. L’Oreal Professionnel Vitamino Color A-OX Shampoo is a shampoo designed for colour care and claims to increase the longevity of colour and radiance while cleansing the scalp.

    becka via BeautyCrew.com

    L’Oreal Professionnel Vitamino Color A-OX Shampoo is a shampoo designed for colour care and claims to increase the longevity of colour and radiance while cleansing the scalp. The shampoo is a very creamy formula which foams up nicely on application to the scalp. It feels very rich and gentle on the scalp and doesn't feel stripping or drying on the scalp. The shampoo is quite pricy but you only nee...
    Read More
  4. This loreal shampoo is amazing!

    Isabella via BeautyCrew.com

    This loreal shampoo is amazing! It makes my hair feel silky, smooth and controlled. My hairdresser recommended it to me even though I don't use colour because it is great for people out in the sun as it protects against the Sun's uv rays. This product paired with the matching conditioner works so well and does not leave an oily texture. Even though it is expensive one bottle does last ages as you ...
    Read More
  5. Shiny healthy hair

    Michelle

    I went through a phase of dyeing my hair quite frequently which really damaged it. I have fine long hair and this shampoo is a lifesaver! it cleans gently but effectively and leaves my hair very bouncy, shiny and lightweight but silky and smooth! Smells great too! I will be using the Loreal salon range from now on!
  6. Great for fine coloured hair

    R

    verified purchaser
    Since dying my hair it has been very dry. This product has been a great help. It comes out of the bottle easily so you don't need to worry about using too much, as you don't need to it lathers nicely. It smells great also. But most importantly, it leaves my hair soft, easy to comb and shiny. Especially for its price point. Will continue to purchase
  7. Shiny & Smooth Hair

    Sylvia

    Leaves hair feeling clean but not parched. Leaves my hair feeling really soft. It's pretty gentle even on my coloured, very fine blonde hair. Smells great too - fruity but refined ;) I think the price is great for a salon branded shampoo too. All wins for me!
  8. Beautiful for coloured-straight-fine hair

    Akanksha

    I have quite fine hair that was recently coloured. I bought this to protect my colour but it ended up doing so much more. It makes my fine straight hair so so soft and silky. Little is enough, don’t go overboard (true for any shampoo) coz it will end up drying your hair. Just a little will lather up so well and wash off all the dirt and oil off your hair. I am onto my second bottle.
  9. New staple shampoo

    Brigette

    verified purchaser
    This shampoo has quickly become a cult favourite of mine! I always make sure I have it in my shower. It smells absolutely beautiful and leaves your hair feeling supple and soft but nicely clean. I have oily roots and dry ends and my hair has been bleached beyond repair - this shampoo really does the trick in keeping it in check.
  10. Really nice

    Kylie Q

    This is a really nice product. Leaves my hair healthy and silky after each use. Not too heavy and works well on fine hair.
  11. So nourishing

    Kaylah

    Leaves my hair healthy and gleaming with every use. Not too heavy and definitely works wonders for my parched and brassy blonde hair!
  12. Mum loves it!

    Bella

    Recently bought this for my mother after trying others in the Loreal Serie expert range for myself. She is 55, has fine dyed blonde hair, and swims regularly. She is thoroughly enjoying this and finds that it keeps the colour good without turning the blonde brassy. Softens and cleanses well. Will definitely repurchase for her.
  13. Nice Shampoo does the job

    KK89

    I like this shampoo it does the job. Keeps my colour well. And extends time in between colours. Like every other shampoo. You need to double shampoo as first lather isn't as foamy. By the second hair will feel super clean.
  14. Review & Earn
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