* the ingredient list
* the fragrance
* it's consistency and easy of application
BUT it isn't particularly effective.
Now, I confess, I'm an active sort of a person. We live on a farm with horses, so I'm there throwing around hay bales and mucking out stables. However, I'm not a huge sweaty oaf. And I work in an office. A non-sweaty office.
So. An overview: Smells great in the tube. Creamy and easy to apply unlike some stick deodorants. Safe to use. However, unlike the label claim, this simply does not provide "superior, long-lasting odor protection"