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L'Oreal Professionnel Serie Expert Silver Clarifying Shampoo 300mL
SIZE: 250ml

4.6 of 25 reviews

4.6 of 25 reviews

$40.50
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Most Helpful Positive

The best there is

Char

I have tried so many purple shampoos through the years, and have had many recommended to me. And I always end up going back to this one. (It has changed packagi...

Is this for you?

L'Oreal Professionnel® Serie Expert Silver Shampoo 250ML is a colour clarifying shampoo perfect for grey & white hair that counteracts brassy tones & strengthens hair.

What customers say

SUPERIOR - 95% recommend

4.6
Read all reviews

Age:

  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Hair Concern:

  • Fine or limp hair
  • Oily hair
  • Oily roots, dry ends
  • Product buildup

Hair Curl Type:

  • Curly
  • Straight
  • Wavy

Hair Texture:

  • Curly
  • Straight
  • Wavy

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L'Oreal Professionnel Serie Expert Silver Clarifying Shampoo 300mL Reviews

4.6 of 25 reviews

95% recommend this product

  1. 19

  2. 3

  3. 3

  4. 0

  5. 0

Most Helpful Criticism

ok but not perfect

Sonia

Not sure if it works exactly as described, however I think it kinda helps prevent hair from getting yellow in short period of time. brought out some of the more...
  1. The best there is

    Char

    I have tried so many purple shampoos through the years, and have had many recommended to me. And I always end up going back to this one. (It has changed packaging 3 times since I first started using it, so it's been a while). It's a silver shampoo but I use it as a purple shampoo to get a cool tone to my blonde hair.
  2. Works great

    Aline

    Good shampoo for that silver look. Foams up really well, smells good and it doesnt leave my hair feeling dry and yukky! Deff recommend and will buy again.
  3. Love Love Love

    Mel J

    amazing. love this product. have been using for 5 years. i use this every time i feel my hair is getting a little brassy. leave it in for 5 mins. doesnt tangle hair like delorenzo style shampoo. soft colour without being grey
  4. nice

    jess

    Nice product for leaving hair feeling soft and looking shiny
  5. Excellent for Mature Hair

    Kyra

    This product is great at clarifying silver strands. It Tones out any yellow, cleanses the scalp and hydrates the ends. A must have if you have grey or silver hair.
  6. Best Blonde Shampoo on the market

    Stace

    This is the best blonde shampoo I have used. Beautifully tones the hair and doesn’t dry hair out
  7. Have used this shampoo for the last 3 years!

    tess wagner via BeautyCrew.com

    Have used this shampoo for the last 3 years! It spreads really well on hair, you don't need much of it and it smells great. It leaves my hair soft and bouncy and keeps my blonde a nice ashy tone. The longer you leave it in, the more it tones. A bottle can also anywhere from 4 months to 12 months. I would recommend this product to any blonde gal that wants to keep their blonde colour fresh and bras...
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  8. This purple toning shampoo is essential for keeping my cool toned, bleached blonde hair looking fresh in-between hairdresser appointments!!

    Alex C via BeautyCrew.com

    This purple toning shampoo is essential for keeping my cool toned, bleached blonde hair looking fresh in-between hairdresser appointments!! I’m now on my fourth bottle of this product just because I’ve never found any other product as reliable and trustworthy in preventing my hair from going brassy. A definite bonus is that if I forget to use this product and more warmth starts to come through my ...
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  9. The best toning shampoo I have used to date.

    Kerry-anne Ford via BeautyCrew.com

    The best toning shampoo I have used to date. My hair is pure white in some parts and dark blonde in others. This shampoo tones & brightens beautifully. I recommend using twice a week with the matching conditioner. My hair is long and these products keep any brassiness at bay, while still keeping hair soft. Love it.
  10. This shampoo definitely leaves my hair soft and shiny.

    A K. via BeautyCrew.com

    This shampoo definitely leaves my hair soft and shiny. It's on the moisturising side, as far as shampoo's go, rather than on the deep cleaning side. I love L'Oréal Professionnel products, and buy them often but with this shampoo, I felt that it could be more powerful. It didn’t knock out all the brass from my hair and I found that because it was so moisturising I had to wash my hair more often. I ...
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  11. Happy customer

    Mrs S

    I bought this for my husband who is a very young silver fox. He's always had short hair but since he's been growing it he's noticed a yellowing on the ends. As soon as he started using this shampoo it went and he's continued to us it on a weekly basis.
  12. Happy with it!

    Isabella

    Hair looks great after using this, super happy with it!
  13. Works so well

    Nikki

    I kept going back to this and now it's a regular in my washing routine to stop my blonde going brassy. Love it!
  14. Toning & Non Drying

    Coco

    I use this as a toner once a week and it works a treat! I hate the look of silver / purple tones that some purple shampoos leave after using. this tones nicey without over doing it and doesn't dry out your hair.
  15. Mom Loves it

    Lizbeth

    Purchased this for my mom who's got naturally black hair but now they all turn yellow/grey with age. She's 84 who really wants to have silver hair and she loves this product as it leaves her hair looking silver/fresh rather than yellow.
  16. The Best!

    Krystle

    I was recommended this shampoo by my hair dresser in the UK after using olaplex to lighten my hair to a new level of brightness! Worried I wouldn’t be able to maintain the white/blonde tones at home I rushed out to buy this! I’ve been using it for 4 years now and it is by far the BEST silver shampoo!. I use it a couple times a month followed by a hair mask to hydrate my hair afterwards. This shamp...
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  17. ok but not perfect

    Sonia

    Not sure if it works exactly as described, however I think it kinda helps prevent hair from getting yellow in short period of time. brought out some of the more silver tones, but could have done a better job.
  18. Pretty good!

    Lauren

    I like this shampoo for keeping my blonde hair crisp. It works well. Although for the price point, you might be better off getting a cheaper brand with a stronger pigment and just using it less often. Still great product though
  19. Have used this for years!

    Lauren

    Used this silver shampoo for years and love the results. Would not use anything else. Have tried many different brands and found they are drying on your hair and L"oreal doesn't do that
  20. Very purple but not getting rid of my brass

    Georgina

    Even though this is super purple, it doesn't stain your hair purple. I've been using everyday for a week and some of my brass tones have gone, but I find i'm using a lot of product for little result? I might have to try and different brand that is stronger. If you have have a light brass then this will work for you. But if you have heavy brass maybe look at something else.
  21. It's Actually Purple! (Not lilac)

    Tatjana

    Spent ages looking for a decently purple shampoo since everything I was coming across was more lilac which does nothing on my black to blonde, level hair 8.5-9ish hair. Gave this a try and was pleasantly surprised!

    Good amount of purple, does a great job of removing visibly reducing the yellow tones from my hair. Hair doesn't really go silver but it's not really yellow either.
    <...
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  22. after years of damage...finally!

    Nikita

    I've always gotten my hair dyed grey for ages, and would always get frustrated at how my grey hair would turn yellow after one wash. After scouting for the best purple shampoos I came across this one on this site and researched other reviews and tried it. BEST DECISION OF MY LIFE MY HAIR IS BACK GREY AGAIN EVEN AFTER 1 WASH. WILL BUY AGAIN AND AGAIN!
  23. HG Purple Shampoo for 8 years!

    Jade

    My sister and I have both been using this shampoo for since we first started dying our hair. I've tried others that are either too strong and leave my hair with tints of lilac or don't take out any of the brassiness! It's such a good price and last for so long! I have quite warm hair so will leave in for 15-20 mins (my sister is platinum and only leaves it in for about 5).
  24. One of the best toning shampoos

    Saskia

    This is such a great toning shampoo for those who are super blonde. I use this every 3rd or 4th time i wash my hair and it doesn't make my colour dull. It removes any yellow tones as my hair is dyed quite white blonde. It keeps it looking fresh and bright much nicer than other toners and doesn't dry out my hair too much.
  25. Best blonde shampoo EVER. FACT.

    Nella

    This is the ultimate shampoo to keep your blonde locks fresh. I have tried everything and I can say this is hands down the best so good instead of getting my hair done every 6 weeks I can stretch it out to 8 weeks all because of this bad boy shampoo. I normally buy a blonde shampoo based on reviews this one had none I bought it on a whim and I can say I will NOT ever be changing. I use to use Kevi...
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  26. Review & Earn
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