It's a rich black and applies smoothly and evenly with one swipe.
My eyes are quite watery so most linerd smudge but this holds up really well.
I always carry this for touch ups but rarely use it because it lasts all day with no fading, smudging or flaking.
The stencil on the lid is fine, but I just do a quick flick and don't have the time or patience to use the template. But it'll be handy for those practising.