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Inspired by the elegant skincare traditions of her home country, Japanese actress Ai Saotome created a line of healthy skincare to replenish her stressed skin. She designed Koh Gen Do cosmetics  to give her skin luminosity and a fresh, youthful glow both off-screen and on.

 

A staple for celebrity makeup artists, Koh Gen Do products are rich in natural ingredients that protect and nurture your skin's vitality, leaving your skin flourishing and radiant.

 

Traditional Japanese skincare combines with the latest in Japanese skincare technology to create a range that is truly unique. Koh Gen Do have perfected their signature collection to work harmoniously with your skin.

 

Eschewing artificial ingredients, fragrances, synthetic pigments and petroleum-based mineral oil, Koh Gen Do products excel at leaving your skin soft and smooth with the wisdom of nature.

 

Our favourite Koh Gen do products:

Koh Gen Do Maifanshi Aqua Foundation: sharing many of the same properties as the cult-classic Koh Gen Do Aqua Foundation, this formula provides a more lightweight and luminous finish. This foundation comes in gorgeous Koh Gen Do colors, which blend seamlessly.

 

Koh Gen Do Moisture Fit Concealer Tube: this creamy concealer is moisturising and blurring, using Smart Gel concealer to avoid creasing. Finish with powder to set in this luminous Koh Gen Do concealer.

 

Koh Gen Do Cleansing Water Cloth: these Koh Gen Do wipes are a luxurious and gentle way to remove even waterproof makeup while revitalizing the skin.

 

Is Koh Gen do cruelty free?

Koh Gen Do is Cruelty Free but is not currently 100% Vegan. You can explore our full range of Cruelty Free products in our Clean Beauty category.


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Recent reviews on Koh Gen Do products

Koh Gen Do Maifanshi Aqua Foundation
Koh Gen Do
Koh Gen Do Maifanshi Aqua Foundation
$74.00

Amazing

I bought this because I love the moisture foundation but wanted a little more coverage. It does not disappoint. This glides on like a dream and is works well with others products. Coverage is medium and the finish is natural compared to the moisture foundation which is really dewy. I find this a little drier but still comfortable to wear all day.
Koh Gen Do Moisture Concealer Palette
Koh Gen Do
Koh Gen Do Moisture Concealer Palette
$62.00

great for a natural look

This concealer is one of my new faves because of how it melts into the skin. You can barely tell I have anything on. Id say it starts at light coverage but you can build it up to medium. I think this would only be suitable for very light skin colours; I wear Maybelline fit me foundation in 102 and the lightest shade is even a little light for me. All three colours have a pretty neutral base maybe ...
Koh Gen Do Maifanshi Aqua Foundation
Koh Gen Do
Koh Gen Do Maifanshi Aqua Foundation
$74.00

Great and light foundation but gives great coverage

I loved this foundation, not only it is light but gives great coverage. For Asian skin I used 123 and it looks great on my skin and face. I don't normally use heavy make up but I want enough to cover my spots and dark circle and this product is great for me. It feels like I don't use make up and at the same time it brighten up my face. I totally recommend this product.

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