Shop Koh Gen Do

Inspired by the elegant skincare traditions of her home country, Japanese actress Ai Saotome created a line of healthy skincare to replenish her stressed skin. She designed Koh Gen Do cosmetics  to give her skin luminosity and a fresh, youthful glow both off-screen and on.


A staple for celebrity makeup artists, Koh Gen Do products are rich in natural ingredients that protect and nurture your skin's vitality, leaving your skin flourishing and radiant.


Traditional Japanese skincare combines with the latest in Japanese skincare technology to create a range that is truly unique. Koh Gen Do have perfected their signature collection to work harmoniously with your skin.


Eschewing artificial ingredients, fragrances, synthetic pigments and petroleum-based mineral oil, Koh Gen Do products excel at leaving your skin soft and smooth with the wisdom of nature.


Our favourite Koh Gen do products:

Koh Gen Do Maifanshi Aqua Foundation: sharing many of the same properties as the cult-classic Koh Gen Do Aqua Foundation, this formula provides a more lightweight and luminous finish. This foundation comes in gorgeous Koh Gen Do colors, which blend seamlessly.


Koh Gen Do Moisture Fit Concealer Tube: this creamy concealer is moisturising and blurring, using Smart Gel concealer to avoid creasing. Finish with powder to set in this luminous Koh Gen Do concealer.


Koh Gen Do Cleansing Water Cloth: these Koh Gen Do wipes are a luxurious and gentle way to remove even waterproof makeup while revitalizing the skin.


Is Koh Gen do cruelty free?

Koh Gen Do is Cruelty Free but is not currently 100% Vegan. You can explore our full range of Cruelty Free products in our Clean Beauty category.

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Recent reviews on Koh Gen Do products

Koh Gen Do Face Powder
Koh Gen Do
Koh Gen Do Face Powder

Everything you want a powder to be.

As a gal who puts her makeup on at 8am and needs it to last until 7pm, I could not recommend this powder enough. I have a tendency to get oily throughout the day and I find that this is much less notable when I use this powder in the morning. No white caste, not grainy, goes of soft and silky. No faults.
Koh Gen Do Moisture Concealer Palette
Koh Gen Do
Koh Gen Do Moisture Concealer Palette

KohGenDo moisture concealer

I have quite fair skin and was looking at a concealer palette for undereye and also for spot concealing. I grabbed the Koh Gen Do one and am really happy with the shades (I do have fair skin though!). I haven't used the 'darkest' shade of the three (the smaller rectangle on the bottom right), but I use the top right for undereye brightening and the long colour on the left for spot concealing. The ...
Koh Gen Do Maifanshi Aqua Foundation
Koh Gen Do
Koh Gen Do Maifanshi Aqua Foundation


I had high hopes for this foundation, and it has certainly delivered. A beautiful finish, easy to apply (I personally think it applies better with a foundation brush than fingers). It lasts well, doesn't irritate my skin, and looks very natural, but polished - doesn't cake or cling to large pores or dry patches. I prefer this over the many high end foundations I've tried, as it ticks so many boxes...

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