Kate MorrisBeauty advocate Kate Morris, CEO and founder of Adorebeauty.com.au, started Australia’s first beauty e-commerce site in 1999 from a garage in Melbourne at the age of 21.

Starting with just $12,000 and two little known cosmetic companies on board, Adore Beauty has since grown to more than 160 brands, 12,000 products, and hundreds of thousands of customers.

A university job on the cosmetic counters led Kate to realise that most women found department stores intimidating and unpleasant. Kate was inspired to create a disruptive beauty shopping experience that empowered consumers.

In May 2015, Adore Beauty announced an investment from retail giant Woolworths Limited. Kate was awarded the Business Innovation Award for Victoria at the Telstra Business Women’s Awards in 2014, and was inducted into the Australian Businesswomen’s Network Hall of Fame in 2015.

Adore Beauty has also been scooping up accolades, making the lists for Deloitte’s Tech Fast 50 Australia and Tech Fast 500 Asia-Pacific for the last three years in a row, as well as the SmartCompany Smart50 in 2016.



  • Australian Businesswomen’s Network Hall of Fame, 2015

  • Innovation Award, Telstra Business Women’s Awards, 2014

  • Non-Executive Director, National Online Retailers Association (NORA)

  • Inside Retail Top 50 People in Ecommerce 2015, 2016

  • Vogue Women of the Moment 2015

  • Telstra Young Businesswoman of the Year, 2010