Jane Iredale has taken out all known sensitisers from this mascara and it has been sensitivity-tested, so even people who could not previously wear mascara should try this.
Not only does the Jane Iredale PureLash Mascara colour and thicken lashes, but it also conditions them.
Hypoallergenic formula contains no lacquer, shellac or petroleum products
It wont smear, flake or smudge
Seaweed liposomes and panthenol keep it moist and help to condition lashes
Algae extracts condition and protect lashes to reduce splitting and breaking
Highest quality brush for even application and separation of lashes
If you are going to layer mascara, dont wait for each application to dry. This is what makes lashes stick together.
Dont pump brushes. This will force air into the tube and help to dry out the product. Simply twist the brush in the tube to pick up more product.
Too much mascara can be ageing.
Brown often looks softer around the eyes than black.