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IT Cosmetics Brow Power Universal Eyebrow Pencil 0.16g

4.9 of 20 reviews


4 instalments of $9.50

Or 4 instalments of $9.50 with LEARN MORE

In Stock 

4 instalments of $9.50

Or 4 instalments of $9.50 with LEARN MORE

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A long-lasting brow pencil in a single, universal shade.
  • Cruelty Free

What customers say

SUPERIOR - 100% recommend

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IT Cosmetics Brow Power Universal Eyebrow Pencil Reviews

4.9 of 20 reviews

100% recommend this product

  1. 20

  2. 3

  3. 0

  4. 0

  5. 0

Most Helpful Positive



Really good product! went above my expectations
  1. Heaven!


    Really good product! went above my expectations
  2. Love this


    It can be really hard to find an eyebrow pencil that is suitable for blondes but this product used lightly is and doesn't have the red tinge blonde eyebrow pencils often do. I highly reccomend.
  3. Best brow pencil


    I received this as a free sample and was hesitant at first as I've never used brow pencils before. However I was really surprised at how easy it was to apply and how well it blended with my natural brow colour. The brush on the other end is an added bonus as it seamlessly blends the colour in.
  4. Best brow product known to man


    verified purchaser
    God sent! Will never use anything other than this product ever again! Perfect for texture you are able to go light or build, blends so well and lasts all day! I couldn’t recommend anything else! Do yourself a favour!
  5. great brow pencil


    very easy to use, long-lasting, and great colour - although not sure if would be actually universal for every person
  6. does the job!


    Does everything you want an eye pencil to do! The applicator and brush are handy.
  7. Amazing


    I had my doubts about the "universal" application but oh my gosh did it prove me wrong. The taupe colour was perfect for me and it works amazing when you change the pressure you use to apply it in different areas. My partner never notices small things but even he commented on how perfect my brows looked when I used this to get ready for a wedding. The brush on the other end is super handy also.
  8. Great for filling in Brows


    i got it as a sample with one of my purchases and have never used a brow pencil before but this was super easy to use so i would say this is for beginners. it was super smooth to apply and didn't budge the entire day. i have dark coloured eyebrows naturally but i was okay with the shade of this .
  9. great fine point


    Runs a little warm but I have black eyebrows so I'm sure it will be a great colours for most
  10. Truly universal


    They were not lying with the name of this brow pencil. It has suited me when my hair has been blue, orange, blonde, red, brunette and everything in between. The formula holds up and lasts forever too.
  11. Big Fan


    As someone who's fairly new to the eyebrow game and overwhelmed when it comes to creating a sleek, natural brow, this product has been a godsend. The fine tip makes it easy to draw faint or deeper strokes. Can't go past this product!

  12. works well


    I like this brow pencil, its smooth and easy to use and makes my brows look great. The colour works for me but I don't know how universal it is..
  13. Brow wow


    I received this as a sample and wow. I love that this product matches my brow colour so nicely and it has staying power. Defiantly buying once my current one runs out.
  14. Fine brow pencil


    I received this in my AB goodie bag & I’m happy with how it looks on my brows. Lasts all day and matches my hair colour pretty well.
  15. Fantastic product, thank you!


    Received it in a goodie bag recently and thought I'd be sure to be dumping it as I have now got very light and somewhat grey brows. Love it. Am about to buy the big size and will tell everyone I know about it. Looks really natural on, but that's how I want it. And it doesn't irritate my skin or eyes. I'm impressed. You can tell.
  16. Nice and natural


    Perfect for adding colour and depth to my dark brown eyebrows while still looking natural and not overdone. In terms of staying power, it definitely lasts an 8 hour work day.
  17. Good colour and finish

    Alexina (Adore Beauty Staff)

    I mostly love this brow pencil - the only thing I'm not 100% sold on is the oval-shaped tip.
    It was still easy to use, but most of the time I use something with a really fine, precise tip so maybe this is just a learning curve for me!

    The shade worked perfectly on my dark brown hair, and you can easily see that the colour is lighter if you do softer strokes, so I imagine it wou...
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  18. One product for all brows, what!!??

    Courtney (Adore Beauty Staff)

    I was quite skeptical when I saw this product, as its suited for all brows, how I thought!? As I have quite dark brows I found I needed to press down on the product to match my natural shade. It works super well and gives such a natural finish! As I am a pomade gal, I found this is good for a day to day brow!
  19. Easy to use with great colour payoff and texture

    Sam (Adore Beauty Staff)

    The easy to use tip of the pencil allows for a quick but natural application whether you like a fluffy and full or more defined brow. The spoolie end is great to comb through the product and set the brows in place. I found the formulation glides on really easy and is really long wearing.
  20. Excellent brow pencil

    Joanna (Adore Beauty Staff)

    I've tried everything from Anastasia Beverly Hills, to Benefit, to MAC, to Designer Brands, and this brow pencil by IT Cosmetics really shines. It's highly pigmented so you only need to use a light hand to sketch it in, which means even on lighter brows it's not overpowering and blocky. The spoolie end is super convenient and I find the colour payoff lasts all day and layers well with a clear or t...
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  21. Great Pencil


    I’ve had this pencil for years and use it quite regularly. It’s a great colour match and gives a great finish. Would highly recommend.
  22. love love love


    I've been using this for a couple years now. I had a bad wax a while back and some spots just will not grow back. This fills them in and my brows look so natural. I get compliments all the time. This is my HG brow pencil and I hop they never stop making it. I will be devastated.
  23. Nice


    Great eyebrow pencil, glides on beautifully and looks natural
  24. Review & Earn
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