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Play with colour. Play with light, play with texture. INC.redible by NAILS.INC comes through with the hottest shades and makeup products that both fun and super effective. Not just a pretty face, INC.redible products are full of nourishing, natural ingredients. Even better, INC.credible is totally cruelty free, to help keep our fluffy friends safe.

Not settling just for innovation, INC.redible is here to start trends. Not content to just play it safe, Nails Inc’s founder Thea Green wanted to create makeup products that makes it possible to challenge your comfort zone, with shades and textures that will delight you in how easily you can pull them off. With an inclusive perspective, INC.redible makeup is made for all skin tones and skin shades. No more longing scrolls through your social media; it’s easy to find a beautiful shade that will suit you.

Want something that will speak volumes? Looking for a wearable, everyday look? Don’t settle for anything less than INC.redible.

What are the products that everyone is talking about from INC.redible?

  • Get your hands on something that keeps selling out. INC.redible were making glass skin effects possible way before it even had a name.
    INC.redible You Glow Girl Iridescent Jelly Highlighter is a melting gel texture highlighter for all over the face. This gorgeous highlighter can be built up from a ‘woke up like this’ healthy sheen, to a glamorous editorial look.
  • Tired of glosses that move around, or even worse, that don’t even hydrate? INC.redible Glazin’ Over Long Lasting Intense Colour Gloss offers full coverage that goes on evenly and easily. Ultra-comfy throughout the day, and so hydrating you wont need a balm, this is a gloss that will change your mind about lip gloss.
  • Lip balm doesn’t have to be boring. With a unique flower detail and shaped like a lipstick, INC.redible Jelly Shot Superfood Lip Quenchers are enriched with Rice Bran Oil and Avocado Oil, which naturally protect and hydrate the lips.

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Recent reviews on INC.redible products

INC.redible Illuminating & Highlighting Cream - Rose Gold Whooooop!INC.redible Illuminating & Highlighting Cream - Rose Gold Whooooop!
INC.redible Illuminating & Highlighting Cream - Rose Gold Whooooop!

Its a no

I found it doesnt blend very well it goes patchy. Tried numerous applications but to no avail.
INC.redible Triple Shot Rainbow GlossINC.redible Triple Shot Rainbow Gloss
INC.redible Triple Shot Rainbow Gloss

Plush gloss

This is a beautiful non-sticky lip gloss that’s relatively long-lasting. I found the shade “Glass Ceiling Broken” is a lighter peachy colour on my lips than the images show, so I think it looks best as a topper over lipstick. It gives a lovely shimmer but not too glittery.
INC.redible Glazin' Over Long-Lasting Intense Colour GlossINC.redible Glazin' Over Long-Lasting Intense Colour Gloss
INC.redible Glazin' Over Long-Lasting Intense Colour Gloss

Light, Luscious Colour!

I've used other glosses from this brand and loved them. This gloss is no different. A light, creamy and luscious texture that glides on smooth. Semi opaque but buildable. Can also be used as a topper over a darker matte to give a boost of shine.

Great value for money in a convenient package.