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Flawless face makeup makes the perfect foundation for any look, and ICONIC London have got you covered. Whether you’re a total glow getter or just after the bare essentials, face makeup is where it all starts.


Be all about that base with the Pigment Foundation Sticks, a full-coverage stick foundation with a creamy texture. With 18 shades and a semi-matte finish, these are perfect for keeping in a handbag for touch-ups when you’re out and about. These multi-tasking miracle sticks are also perfect to use for a cream highlight and contour - just go two shades lighter than usual for highlight and two shades darker than usual for contour.


Foundation is just the beginning - take your look to the next level by trying out one of ICONIC London’s highlighting, contouring or strobing products.

Wait - what is strobing?

You’ve heard of highlighting and contouring, but what exactly is strobing? Strobing is a highlighting technique that creates a dewy, shimmering finish and a less sculpted look than contouring. Instead of creating shade on the face, you simply enhance your existing features. The ICONIC London Strobing Stick is the perfect choice to try out this technique and has even been used by Kim Kardashian.


The ICONIC London Strobing Stick has a shimmering, dewy finish that can easily be built up to control your level of glow, and a size and shape that means you can precisely control how much you apply. Try applying the Strobing Stick onto the cheekbones, the bridge of the nose, your chin, the centre of the forehead, under the brow bone and on the cupid’s bow. For a perfectly sculpted face,


ICONIC London offer a range of contour products, with a variety of finishes for every skin type:

  • For a matte contour: Try the Powder Contour Palette or the Pigment Foundation Sticks. A great choice for normal to oily skin types.


  • Do you prefer a satin finish? Try the Cream Contour Palette. With a soft and creamy yet blendable texture, this palette is perfect for normal to dry skin.


  • Just give me shimmer! The ICONIC London Illuminator or Strobing Stick is perfect for you. With buildable textures, achieve anything from a gentle glow to all-out festival glam. 


Are ICONIC London Face products Cruelty-Free?

All ICONIC London products are Peta-certified Cruelty-Free, and the Illuminator, Prep-Set-Glow and Brushes are vegan.


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Recent reviews on Face products

ICONIC London Cream Contour PaletteICONIC London Cream Contour Palette
ICONIC London Cream Contour Palette


I have both this and the powder. I use this when I'm in the mood cream contouring. This is creamy and very easy to blend.
ICONIC London Powder Contour PaletteICONIC London Powder Contour Palette
ICONIC London Powder Contour Palette


I love the combination of highlights, the yellow powder and contour. amazing for traveling when I want to take limited items with me and this has the all the contour, bronzer, highlight and yellow powder I would use under my eye.
Iconic London Luminous Powder PaletteIconic London Luminous Powder Palette
Iconic London Luminous Powder Palette

beautiful highlighters

I love how this has 3 different shades, use which ever my mood wants. very blinding, pigmented.