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Taming brassy tones can be a delicate balance. Some of us want to just minimise yellow tones, and others want truly toned silver strands.


Purple shampoo is a result of colour theory in hair care at it’s finest. However some purple shampoos work with different intensities.


Regardless of whether you’re looking to refresh your blonde, go platinum, or a true silver grey, we have the right blonde shampoo to suit your shade.


Our favourite blonde shampoo for natural blondes

Blonde hair benefits from a colour refresh from time to time with a true blonde shampoo. We recommend incorporating ELEVEN Keep My Colour Blonde Shampoo into your routine.


The ELEVEN Keep My Colour Blonde treatment helps extend, protect and enhance blonde hair over time and eliminate unwanted yellow and brassy tones. When used every second wash this is the best blonde shampoo for natural blonde hair.


Our favourite blonde shampoo for platinum blondes

Platinum blondes are after a bit more of an intense result from their blonde toner shampoo. The best purple shampoo for blondes looking to amp it up is the Pureology Strength Cure Best Blonde Shampoo for it’s impressive (and well documented) results.


The best shampoo for platinum blondes on a budget is easily the Fanola No Yellow Shampoo. This Fanola blonde shampoo is a fan favourite that enhances the life of your colour with strong violet pigments.


Our favourite blonde shampoo for silver hair

The best blonde shampoo to lighten hair into a light silver or grey we recommend trying the Matrix Total Results Color Obsessed So Silver Shampoo. This Matrix purple shampoo is one of the best silver shampoos for blonde hair as it eliminates dull tones and is safe to use on natural or colour treated hair.

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Goodie Bag August

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Recent reviews on Shampoo products

Fanola No Yellow Shampoo - 350ml
Fanola No Yellow Shampoo - 350ml

Perfect for blondes

THIS WILL STAIN YOUR NAILS AND FINGERS!!!! Ok, now we've got that out of the way, this shampoo is amazing. I use it once a week with an extra moisturising hair mask because it will leave your hair a little bit dry.. Perfect for hair that's getting brassy.
KEVIN.MURPHY Blonde.Angel.Wash
KEVIN.MURPHY Blonde.Angel.Wash

Great product

I love Kevin Murphy! Ever since I started using this brand I haven't used anything else. I have extremely dry hair and this always leaves my hair feeling hydrated
ELEVEN Keep My Colour Blonde Shampoo
ELEVEN Australia
ELEVEN Keep My Colour Blonde Shampoo

Favourite purple shampoo

I have tried MANY purple shampoos on the market and this by far is my absolute favourite for many reasons. First it works! The purple is so rich that it really removes all brassy tones and keeps my blonde ends looking bright. Secondly the smell! Oh my god! The best smelling shampoo I’ve ever owned! It’s like a fruity banana smell and I LOVE it. Lastly it’s an Australian vegan brand- so I feel good...

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