Shop Serums & Treatments

What is a Serum?

Serums are highly concentrated topical products that are applied after cleansing and prior to moisturising to deliver active ingredients into the skin to aid with specific skin concerns. 

Although cleansers and moisturisers form the foundation of your skincare routine, serums and treatments are the products that will really amplify results. Serums are different to moisturisers because they are more concentrated and lighter meaning they can penetrate the skin on a deeper level. 

What Are Serums Used For?

Serums are designed to target a range of skin concerns such as fine lines and wrinkles, pigmentation, skin tone and texture, blemishes, oil production, dehydration and more. By introducing serums and treatments into your routine, you’re able to target those concerns and work to reduce them.

What does Retinol do?

Retinol is a form of Vitamin A with an array of anti-ageing benefits, and an all-rounder for tackling skin concerns. Retinol works by accelerating cell turnover, a process that’s necessary for increasing new skin cells so that old, dull skin cells are replaced at a quicker rate. 

Bestselling Serums at Adore Beauty

For Hydration - The Ordinary Supersize Hyaluronic Acid

Dehydrated and dry skin can feel uncomfortable and display signs of ageing earlier. Proper hydration can make a massive difference in the look and feel of your complexion. Hyaluronic Acid 2% + B5 has quickly become one of the brand’s most-loved products. Because it benefits all skin types, a hyaluronic acid serum is a must-have in anyone’s skincare cabinet.

For an All-Rounder - asap super B complex

Fight the signs of aging whilst flooding skin with hydration with the Asap Super B Complex. An anti-inflammatory formula boosted with potent antioxidants, Super B Complex infuses skin with moisture to quench your thirsty skin and prevent dehydration. Created to deliver radiant results, Super B Complex is the key to unlocking a glowing complexion.

For Premature Signs of Ageing - SkinCeuticals C E Ferulic Serum

Experience advanced environmental protection with the best-selling Skinceuticals Vitamin C serum, the inimitable SkinCeuticals C E Ferulic, gold standard in advanced Vitamin C facial serums. This high potency anti-aging treatment provides 8 times the skin protection against photoaging. The result? Skin that is more youthful, radiant, and protected.

For Blemishes and Anti-Acne - Alpha-H Liquid Gold

The famous Alpha-H Liquid Gold is a skin rejuvenating powerhouse, containing 5% Glycolic Acid and Licorice Extract to exfoliate skin and reveal a more toned and satin-smooth appearance. Alpha H Liquid Gold works like an at-home chemical exfoliant, gently clearing away dead skin cells and debris, improving skin tone and texture while it’s at it.