These are awesome, the consistency is just right! The lipsticks are really pigmented so I only apply it to half of 1 lip and rub my lips together to distribute it evenly across. I use this at work and apply it at the morning and by the afternoon I still have a stain left on my lips it's great.
I have olive skin and I bought the Heart Crush - Matte. I just absolutely love the formula of this product. It is matte - but it is not drying at all and does not cake-up or feel heavy (I have tried many brands - none as good as this one but one close enough - Gerard cosmetics). The paint-on brush makes it so easy to apply and follow your lip-shape and you won't need much on. This shade leans towards reddish and I love to use it on night-outs but I wear it to work too when I just want that extra "feel good" lift. I'm looking forward to purchasing more of another shade to try.
i was really disappointed with this lipstick. i purchased the Quiet Riot matte. it looks beautiful on but it does not last at all. it takes a heavy applications for even, full colour coverage. i found it cracks very easily and leaves a gross line on my lip that none of my other lipsticks do (including other heavy matte lipsticks) whether or not i exfoliate, moisturise etc. i have found i can enjoy this lipstick and the beautiful colour (i really do love the colour a lot! ) if i am going out for a short time. but if i will be talking a lot, eating or drinking at all- i wont bother with this lippy. it comes off straight away and leaves an ugly uneven stain. i really wanted to love this lip colour but unfortunately i cant recommend it especially not at that price.