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“I owe 50% of my beauty to my mother and the other 50% to Erno Laszlo.” – Audrey Hepburn
Who perfected the perfect? With over 85 years of celebrity clientele, Erno Laszlo has been a voice for looking far beyond skincare fads to find solutions that create skin for A-listers to be proud of. From the rise of the silver screen to the era of the supermodel to today’s social media landscape, Erno Laszlo has stood the test of time for good reason: results.
One of the first to offer customised skincare routines to the celebrity and royal elite, Erno Laszlo earned a reputation for listening to what women wanted. Loved by Marilyn Monroe, Jacki O and Greta Garbo, the Erno Laszlo approach was one that embraces the uniqueness of each person’s skin.
Bringing his bespoke skincare routine from Europe to New York, Erno Laszlo opened a skincare institute in 1927. He became known for having healed the Princess of Hungary’s acute facial acne by developing his Phormula 3–1. The first to create a specific routine for acne-prone skin, his formulation has seen nearly a century in improvement to become the incredibly concentrated Phormula 3–9.
In the 1940s at the peak of the golden era of Hollywood, the talk of the town was the beauty secrets of screen sirens. Icons including Garbo, Kelly and the Hepburns, as well as Truman Capote’s inner circle “swans” had all variously mentioned their love of Erno Laszlo routines - Marilyn Monroe herself saying “Erno Laszlo not only heals my skin, but he soothes my soul.”
Erno Laszlo pioneered the double cleanse - a two step cleanse, first with oil, then with a facial cleansing bar - that has only recently become a household expression today. In the 1980s, to preserve Erno Laszlo’s belief in the importance of a tailored experience, Laszlo skincare products were available only with an exclusive membership with limited availability.
Today, Erno Laszlo products are available to more than just the rich and famous. Though the formulations have changed since the 1920s, Erno Laszlo’s personalised, gentle and effective skincare philosophy lives on.