I received this in a 'gift with purchase' set, and find it slightly puzzling. I have combo skin which can get oily. Yet, the skin around my eyes tends to dry out a little bit during the day - probably because I work in an air-conditioned office. I can imagine that someone with drier skin than mine would have similar problems. However, this eye primer is quite mattifying and drying - which is perfect for maintaining your eye makeup during the day, but is the last thing I need (since I don't wear much makeup).
This is probably a good purchase for flight attendants or anyone else who has to wear heavy-duty makeup that won't budge for 10+ hours.