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elf Hydrating Face Primer 14ml

$16.00

4 instalments of $4.01

Or 4 instalments of $4.01 with LEARN MORE

In Stock

4 instalments of $4.01

Or 4 instalments of $4.01 with LEARN MORE

Official Stockist

Is this for you?

elf Hydrating Face Primer is a multi-purpose primer that will prepare your skin and enhance your makeup application for smoother, longer-lasting wear.
  • Cruelty Free
  • Vegan

What customers say

GREAT - 88% recommend

4.0
Read all reviews

Skin Concern:

  • Dull, dry or dehydrated skin
  • First signs of ageing

Skin Type:

  • Dry
  • Normal to dry
  • Normal to oily
  • Oily

Frequently bought with

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elf Hydrating Face Primer Reviews

88% recommend this product

  1. 4

  2. 11

  3. 2

  4. 1

  5. 0

Most Helpful Positive

awsome base

liza

this creates the perfect base for makeup, plus the price is great

Most Helpful Criticism

Hmmm...

Miki

I think the jury might be out on this one for me.. I had heard good things about this primer so purchased a bottle, because at $16, why not?
Well, the pump bottle works fine, and the primer goes on nice and smooth.
But the smell! The smell is just not sitting right for me. Granted once you have laid your foundation on top you can't smell it anymore. But I find applying it is off putting. My skin felt nice when I smoothed it over my face. Results, were that I did find my make up moved a bit. Could just be me. I won't be buying this one again though.
  1. awsome base

    liza

    this creates the perfect base for makeup, plus the price is great
  2. Hmmm...

    Miki

    I think the jury might be out on this one for me.. I had heard good things about this primer so purchased a bottle, because at $16, why not?
    Well, the pump bottle works fine, and the primer goes on nice and smooth.
    But the smell! The smell is just not sitting right for me. Granted once you have laid your foundation on top you can't smell it anymore. But I find applying it is off putti...
    Read More
  3. Great!

    Jen

    Does a pretty good job at holding my makeup in place for the day and keeps my face from getting too shiny. Wasn't expecting much from this but I was pleasantly surprised!
  4. Silky hydrated base for makeup!

    Lisa

    Love this product! I bought it on a whim between pays actually and have never looked back! It completely evens out my skin tone leaving a beautiful satin finish - I've even used it alone without make up and feel very confident leaving the house!
  5. Mixed feelings

    embeer

    verified purchaser
    This primer feels beautiful on the skin: smooth and hydrating. However I find that it makes my makeup take a while to set and can make my make up move or run off easily more so than other primers I have used. However, given the price I was not expecting perfection.
  6. Does its job!

    Libby

    verified purchaser
    Hydrating and smooth application and finish. Really good price too. Does run out quickly though.
  7. Super hydrating

    Megan

    verified purchaser
    I have quite dry skin, and this works really well. I use this when I have ran out of my Bobbi Brown stuff. And it's definitely a good affordable option!
  8. Pretty good and amazing value

    Monica

    It’s a great primer. Best of all it is incredible value. Just use sparingly as it’s easy to use too much and feel a bit cakey
  9. Best for my dry skin days

    Ira

    Price wise best primer for my dry skin days..as its quiet hydrating n provides best base for foundation application.
  10. Affordable

    Sha

    Very affordable and great for calming dry patches. Foundation stays on longer on my dry skin and doesn't flake off as much when I wear this.
  11. Primer

    Mel

    I ordered this primer to try something different when it arrived i was excited to try it but was really let down. I couldn’t get past the smell of it, it smelt like burnt plastic and dried before i could speed it will stick with my original primer over this
  12. Affordable

    brittany

    This primer does a good job and hydrates my face before foundation.
  13. Good

    Peter

    I least expected the smell. The product itself works well, but the smell just overpowers any good reasoning I have of using this.

  14. Good value

    Kaylah

    Wasn't expecting much from this but I was pleasantly surprised! Does a pretty good job at holding my makeup in place for the day and keeps my face from getting too shiny
  15. Affordable alternative

    stacey

    This product is affordable compared to other face primers and is very hydrating. Perfect option for a cheaper primer, particualrly for everyday wear.
  16. Affordable

    Tanya

    I like this primer and it is pretty cheap and decent quality, my only issue is that it contains a lot of parabens
  17. Good for the price

    Sel

    I have dry skin and I wanted a primer to make my foundation look less cakey. This primer definitely works and makeup applies smoothly, but my skin didn't actually feel "hydrated." I'd recommend it because of the low price point and it makes a matte foundation look less 'flat.' Probably wouldn't be suitable if you have extremely dry skin though.
  18. Review & Earn
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