DuWop Private Plum

DuWop Authentic
✔︎ In Stock.

DuWop Private Plum by DuWop


DuWop's Private Red, a colour-changing lipstick that morphs into each womans ideal personal red, was so popular that customers begged for new shades!

DuWop Private Plum is a unique, colour-changing lipstick that will morph into each womans personal private plum shade. Private Lipsticks adapt to your distinctive chemistry and will adjust accordingly, providing the perfect hue for your colouring. The ultra silky hydrating DuWop Private Plum will apply smoothly and the rich pigment leaves behind a trace of stain.

Private Lipsticks proprietary formula includes a blend of three naturally derived pigments annatto, hibiscus, and henna and the technology behind the classic mood lipsticks of the seventies to provide a vibrant shade that adapts to suit each individuals colouring. Annatto lends a rich pigment base, while hibiscus flowers offer gentle antiseptic properties, and henna leaves behind a long-lasting stain. Additional hydrating ingredients such as beeswax, caster oil and Vitamin E keep the lip colour lightweight and emollient.


Hydrogenated Polyisobutne, Polyisobutene, Polybutene, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Fragrance (Parfum), Caprylyl Glycol, Red 21 (CI 45380), Tocopheryl Acetate, Carthamus Tinctorius (Safflower) Seed Oil, Lawsonia Inermis (Henna) Extract, Bixa Orellana Seed Extract, Hibiscus Rosa Sinensis Extract. Yellow 5 Lake (CI 19140), Bismuth Oxychloride (CI 77163)


Apply to clean dry lips and wait several minutes for your perfect shade to appear.

Shipping & Returns

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FREE standard shipping within Australia!

Same day Melbourne delivery to select post codes.


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Reviews (2)
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Great lip cool with moisturizer! - 14-01-2016 by

My lips tend to get very dry. Since using this lipstick, the condition of my lips have improved so much. Does not stay to well, but I do not mind reapplying it. My mum loved it when I let her use mine, so I am ordering more for both of us!

Lovely Lippy - 10-08-2014 by

The beautiful colour of DuWop Private Plum has single-handedly updated my make up look! Private Plum has amazing staying power and I've worn it both day and night.

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