What's the Leaping Bunny seal of approval?

It's hard to know which 'cruelty-free' cosmetics truly live up to their claims. However, the Leaping Bunny seal is one rock-solid way of knowing if your current or future beauty brand is cruelty-free.

It's hard to know which 'cruelty-free' cosmetics truly live up to their claims. However, the Leaping Bunny seal is one rock-solid way of knowing if your current or future beauty brand is cruelty-free.


What's the Leaping Bunny seal of approval?


What's the Leaping Bunny?


The Leaping Bunny logo is awarded by the Coalition for Consumer Information on Cosmetics. The CICC formed to strengthen the regulation of the term 'cruelty-free' in the cosmetics industry.


What groups make up the CICC?


The eight groups that make up the CICC are:

  • American Anti-Vivisection Society
  • Animal Alliance of Canada
  • Beauty Without Cruelty USA
  • Doris Day Animal League
  • Humane Society of Canada
  • Humane Society of the United States
  • New England Anti-Vivisection Society
  • National Vivisection Society

The CICC's international partner is the European Coalition to End Animal Experiments. The CICC is also supported by numerous international organisations.


What's the Leaping Bunny seal of approval?


What are the standards for earning the Leaping Bunny logo?


An approved company must make cosmetic or household products that are in no way complicit with animal testing of any kind. This standard is upheld at every point in the manufacturing process, from the fields and mines to the store shelves. Here are a few key points:

  • All ingredients and suppliers must be cleared by the CICC as not utilising animal testing.
  • The company in question may not sell in countries that require animal testing.
  • The company must submit to physical audits of their production facilities by the CICC to ensure no animal testing is taking place.

Audits are rare but prove the CICC's diligence and initiative to truly get on the ground floor and ensure that standards are being upheld. For more detailed information on the Leaping Bunny requirements, you can peruse the corporate standard in its entirety.


Does Adore Beauty stock Leaping Bunny products?


We do! Check out our entire selection of Leaping-Bunny-accredited product options. Some of our favourite brands in this category are Dr. Bronner’sBurt’s BeesJane Iredale, and Neal’s Yard Remedies. You'll find something just perfect for you!

 

What's the Leaping Bunny seal of approval?

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