How Can I Determine if a Company is Cruelty-Free?

With regulations varying from country to country, and brands being bought by other brands, it can be a struggle to figure out who tests on animals and who doesn’t. Our tips can make your search less stressful.

With regulations varying from country to country, and brands being bought by other brands, it can be a struggle to figure out who tests on animals and who doesn’t. Our tips can make your search less stressful.


How can I determine if a company is cruelty-free?


1. Check for the Leaping Bunny, PETA, or Choose Cruelty Free (CCF) logo on the packaging.


This is the easiest way to check your brand. If you see a Leaping Bunny, PETA, or CCF logo on the label, you’re set! Your product is cruelty-free.

These three organisations regulate their approved brands stringently, so you can be 99.9% sure you’re getting something cruelty-free when picking up one of their products.

Important to note, however: if a product label says something like 'no animal testing', or 'cruelty-free', it means essentially nothing. There's no global legal definition of these statements, which can be used without official validation by a third party.

The terms 'cruelty-free' and 'not tested on animals' may mean that PART of the manufacturing process was monitored but not all, which is when you want to move to Step 2.

 

How can I determine if a company is cruelty-free?

 

2. Review websites carefully.


If a brand states that it's cruelty-free but the products don't bear a Leaping Bunny, PETA, or CCF logo, check the FAQs or About Us page on the brand's website. These pages generally provide the information you’re looking for.

If a description sounds vague or questionable, go one step further and check the parent company’s website. Some brands are owned by parent companies that DO test on animals, even though the smaller company does not. Technically, this still leaves the small brands complicit in animal testing on some level.

If you’re still not sure, however, move to Step 3.


3. Ask for more information.


Generally, companies who have nothing to hide want to ensure you that their products are exactly what they're purported to be. A brand should have no problem providing you directly with information to back up its claims of being 100% cruelty-free.

This is particularly true for newer, smaller brands, which often don’t have the means to acquire a 'cruelty-free' designation from the organisations listed in Step 1. These companies produce in smaller quantities and still maintain their own facilities, none of which utilise animal testing.

Contacting these brands should clear up any confusion. If you don’t receive a reply, or the reply is vague and not convincing, well, you’ve got your answer without getting an answer.

Guaranteed Cruelty-Free Beauty Companies

We’ve got tons of great certified cruelty-free brands on our site. Some of our favourites include:

We love all of our brands, of course, but these are great examples of rock-solid cruelty-free brands in every area of our site.

 

How can I determine if a company is cruelty-free?

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