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How Redken started


Paula Kent co-founded Redken Laboratories in 1960. As a young actress in the late 1950s, when hair was highly bleached and teased, Paula was challenged with baby fine hair and sensitive skin. On set in Hollywood, she constantly experienced allergic reactions to the products used by hairdressers and makeup artists. She visited dermatologists and hairdressers to find a solution, but no one could explain to her the science behind the products. Today, Redken shampoos are beloved and relied on by hairdressers and civilians alike. 

 

In a moment of inspiration, Paula realized that she could help millions of other people who needed gentle, high-performance products – and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair.


Outstanding formulas based on three principles 

 

Using $3,000 she earned from appearing in a beer commercial, Paula Kent and her hairdresser, Jheri Redding (forming the name "REDKEN") started Redken with three products and an intensive education program for hairdressers. The formulas were developed based on three principles:

 

  • Protein technology (since hair is composed primarily of protein)

  • An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin

  • Products recommended exclusively by licensed cosmetologists in professional salons

 

With this, Paula Kent revolutionized the professional haircare industry for both stylists and clients. Her pioneering spirit is cherished and she leaves behind a legacy that sustains the brand today. Redken products have evolved, but they share the same philosophy. 


Bestselling Products from Redken


A punchy yet gentle toning shampoo to remove brass from blonde, white and grey hair. Made with a triple acid protein complex to strengthen and restore. 

A treatment spray to add manageability, shine and resilience to all hair types. Use on damp hair. 

A strengthening shampoo for compromised, damaged hair that's seen better days. Cleanses and fortifies so your hair can grow longer and stronger. 

A softening conditioner for dry hair, made with argan oil to replenish and detangle. 


Shop Redken Hair Care Online At Adore Beauty

Adore Beauty is an authorised stockist of Redken products, and all its brands. Shop now with free, fast shipping and Afterpay available. Plus, check out our promotions page for free samples and goodie bags. 


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Recent reviews on Redken products

Redken Acidic Bonding Concentrate Intensive Treatment 150ml
Redken
Redken Acidic Bonding Concentrate Intensive Treatment 150ml
$53.00

Works so well!

I received two samples of this and I'm now purchasing the full size as it really did help out my hair so much! I have oily roots and my mid length is damaged, and I struggle with frizzy dry ends. I used both samples in-between seeing my hair stylist and she said my hair is much healthier and I didn't even need a trim, which is perfect because I'm trying to grow it out! Easy to apply before washin...
Redken Max Sculpt Gel 250ml
Redken
Redken Max Sculpt Gel 250ml
$43.00

great for men

great for men, easy to style hair and is a good ingredient gel.
Redken Acidic Bonding Concentrate Intensive Treatment 150ml
Redken
Redken Acidic Bonding Concentrate Intensive Treatment 150ml
$53.00

Better than Olaplex

I never felt any difference in my hair with Olaplex 3 so I tried this on the advice of my hairdresser. Wow, what a game changer! I used it once a week for a month, then bleached some of my already very damaged hair - not a single bit of breakage! I'm going to continue using this one.

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