benefit it's potent eye cream

Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.

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Benefit Ka-Brow!

Benefit Cosmetics

Benefit Ka-Brow!

$43.00
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$43.00

112

Benefit Cosmetics

Benefit B.Right Skincare 'It's Potent' Eye Cream

A brightening eye cream to fade dark circles. ... Perk up tired eyes in an instant with Benefit 'It's Potent!' Eye Cream. 'It's Potent!' is a creamy ... new look with 'It's Potent!' Eye Cream. Key benefits Brightens dark under eye circles, instantly and ...

$59.00
Reviews (27)

Benefit Cosmetics

Benefit Firm It Up! Eye Serum

Benefit Firm It Up! Eye Serum helps visible firm, tighten and brighten. ... aging and stress! Benefit b.right! firm it up! eye serum helps delicate ... Wear it alone or under it's potent! eye cream to boost performance. Afterpay

$65.00
Reviews (9)

Benefit Cosmetics

Benefit Cosmetics Hoola Lite Matte Bronzer

Hoola-la, you're getting warmer! Benefit Cosmetics Hoola Lite Powder Bronzer is ... version of the famous, award-winning Benefit Hoola! This light bronzer ... warmth to their complexion. With its natural matte finish and perfect ... sleek, defined look. Who is Benefit Cosmetics Hoola Lite Powder Bronzer for ...

$52.00
Reviews (106)

Benefit Cosmetics

Benefit Hoola Bronzer- Toasted

Dive into a deeper Hoola bronzer! Now Benefit Cosmetics award-winning Hoola bronzer is available in a NEW deep shade! ... a deeper Hoola bronzer! Now Benefit Cosmetics award-winning Hoola bronzer is available ... away. Why Will I Love Benefit Hoola Bronzer - Toasted? Deep, matte ...

$52.00
Reviews (16)

Benefit Cosmetics

Benefit Hoola Matte Bronzer

Benefit Hoola Bronzing Powder is a soft ... ... !—with Hoola Bronzing Powder. Key benefits Universally flattering shade works for ... the eye for a dramatic yet light eye look. Who is Benefit Hoola Bronzing ...

$52.00
Reviews (287)

Benefit Cosmetics

Benefit Hoola Bronzing Powder Mini

This bronze! Benefit Hoola Bronzing Powder Mini gives you a neutral, soft matte bronzed and sculpted look. ... !—with Hoola Bronzing Powder. Key benefits Universally flattering shade works for ... the eye for a dramatic yet light eye look. Who is Benefit Hoola Bronzing ...

$28.00
Reviews (293)

Benefit Cosmetics

Benefit Hoola Bronzer- Caramel

Say Aloha to Hoola Caramel bronzer! Introducing Benefit Hoola Caramel, a NEW medium-deep shade of Benefit's iconic Hoola bronzer. ... Benefit Hoola Caramel, a NEW medium-deep shade of Benefit's iconic Hoola bronzer. It's the ... sunshine! Why Will I Love Benefit Hoola Caramel? Matte bronzer Medium-deep shade ...

$52.00
Reviews (34)

Benefit Cosmetics

Benefit Hoola Bronzing & Contouring Brush

Brush on a seamless bronze or create sexy contours with Benefit Hoola Bronzing & Contouring Brush. ... your face-sculpting efforts look stunning! Benefit Hoola Bronzing & Contouring Brush is ... product won't live up to its full potential. Investing in good ...

$42.00
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Benefit Cosmetics

Benefit The Great BROWnanza! Blockbuster Brow Set

It's a magical brow kit blowout!Benefit The Great BROWnanza! Blockbuster Brow ... kit that contains 5 FULL-SIZE Benefit brow bestsellers and 2 It's a magical brow kit blowout! Benefit The Great BROWnanza! Blockbuster Brow ... Best eyebrow kit…AMAZING VALUE! Benefit's bestselling eyebrow products Limited edition ...

$99.00
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Benefit Cosmetics

Benefit 'Hello Flawless' Cover-Up Powder SPF15

This silky powder cover-up glides on naturally sheer and layers beautifully for customised coverage with SPF protection. ... complexion with Benefit Hello Flawless Cover-Up Powder! Beautiful on its own or ... to set a cream foundation, this ...

$55.00
Reviews (66)

Benefit Cosmetics

Benefit They're Real! Beyond Belief Push Up Liner

Colour your world! Benefit They're Real! Beyond Belief Push-Up Liner is the world's first lash-hugging gel liner in a super handy pen... now available in four ... new gorgeous shades. Get eyes beyond belief. Benefit's new coloured Push Up ... eyes looked visibly larger... so now it's time to see for yourself! Benefit ...

$39.00
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Benefit Cosmetics

Benefit Cosmetics Big Beautiful Eyes

... , in one easy palette. Benefit Big Beautiful Eyes is the ideal palette ... to create your perfect eye look. With 12 shades of ... ... Why Will I Love Benefit Big Beautiful Eyes? Palette with 12 warm-neutral ... x 0.8g Benefit Cosmetics Big Beautiful Eyes contains the following shades: Peachy Cream (matte ...

$59.00
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Benefit Cosmetics

Benefit Hello Flawless Oxygen WOW Brightening Makeup

Hello…it's flawless time! The new oil-free Benefit Hello Flawless Oxygen WOW Brightening Makeup builds from light to medium coverage for a natural ... Oxygen WOW Brightening Makeup. Key benefits; Hydrating, lightweight foundation. Sheer-to-medium coverage ... oil-free, sheer-to-medium coverage foundation will benefit most from the use of ...

$62.00
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Benefit Cosmetics

Benefit They're Real Duo Shadow Blender

It's beyond easy to get bigger, sexier eyes with these perfectly paired powder eyeshadow duos. It's beyond easy to get bigger, sexier eyes with these perfectly paired powder ... eyeshadow duos. Benefit They're Real ...

$40.00

$32.00

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Benefit Cosmetics

Benefit They're Real Duo Shadow Blender

It's beyond easy to get bigger, sexier eyes with these perfectly paired powder eyeshadow duos. It's beyond easy to get bigger, sexier eyes with these perfectly paired powder ... eyeshadow duos. Benefit They're Real ...

$41.00
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Benefit Cosmetics

Benefit Cosmetics Hoola Quickie Contour Stick

Quick.... time get contoured in a jiffy with your Benefit Cosmetics Hoola Quickie Contour Stick! Contouring is as easy as 1,2,3 with this soft bronze, cream-to ... your purse or your luggage. It's the No. 1 quick fix ... You're all set! Who is Benefit Cosmetics Hoola Quickie Contour Stick for ...

$49.00
Reviews (94)

Benefit Cosmetics

Benefit Boi-Ing Airbrush Concealer

"Airbrushing" for all! Blur, smooth, conceal…boi-ing airbrush concealer is your "real-life retouch!" ... , and almost … airbrushed? No, silly: it's Benefit Boi-ing Airbrush Concealer! But you ... keeps all your secrets. Key benefits Lightweight formula that provides an ...

$38.00
Reviews (24)

Benefit Cosmetics

Benefit Stay Don't Stray Eye & Concealer Primer Light/Medium

A stay-out primer for eye shadows and concealer. It preps, protects and perfects eye makeup! ... , and humidity First product of its kind on the market; no ... product creasing around the eye area will benefit most from the use ...

$45.00
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Benefit Cosmetics

Benefit Big Easy Complexion Perfector

Benefit Big Easy Complexion Perfector is BIGGER than BB Cream, why? Where do we start! ... your average BB cream; this is the Big Easy! Benefit Big Easy ... Tocopherol (Vitamin E) provides antioxidant benefits, fighting free radical damage in ...

$65.00

$49.95

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Benefit Cosmetics

Benefit They're Real! Beyond Mascara

It's the mascara that's beyond belief, now in shades beyond belief! Benefit They're ... ... a cult favourite since its launch due to its lash-boosting, lengthening formula ... … and yes, They're Real! Key benefits; Unique brush design features staggered ...

$43.00
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Benefit Cosmetics

Benefit Cosmetics Dandelion Twinkle

Highlight done right! Benefit Cosmetics Dandelion Twinkle is soft & superfine…dandelion twinkle lets you shine! ... glowing, brightened appearance. Who is Benefit Cosmetics Dandelion Twinkle for? This product ... slightly more diffused look than its higher-shine, more concentrated, liquid sister. ...

$52.00
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Benefit Cosmetics

Benefit Boi-ing Industrial Strength Concealer

Quick! Hide everything! ... to keep under wraps. The cream formulation blends beautifully to a ... Boi-ing Industrial Strength Concealer. Key benefits Full-coverage product covers flawlessly to ...

$38.00
Reviews (86)

Benefit Cosmetics

Benefit Dandelion Twinkle Mini

Highlight done right! Benefit Cosmetics Dandelion Twinkle is soft & superfine…dandelion twinkle lets you shine! ... glowing, brightened appearance. Who is Benefit Cosmetics Dandelion Twinkle for? This product ... slightly more diffused look than its higher-shine, more concentrated, liquid sister. ...

$28.00
Reviews (107)

Benefit Cosmetics

Benefit Goof Proof Brow Pencil

Presto… fast, full & natural-looking brows! Benefit Goof Proof Brow Pencil is an easy glide-on brow pencil formula. Leaving soft color and a goof-proof tip ... are within reach with no-nonsense Benefit Goof Proof Brow Pencil. The ... look you're going for. Whether it's a bold night-out brow or ...

$43.00
Reviews (203)

Benefit Cosmetics

Benefit Angled Brow Brush & Spoolie

Benefit's new blending and defining tool ... to be a multipurpose tool, Benefit Angled Brow Brush & Spoolie ... imagine. From brow powders, to creams ... spoolie and an angled brush. Benefit's new blending and defining tool ... imagine. From brow powders, to creams, gels, waxes and pomades, you'll ...

$35.00
Reviews (16)

Benefit Cosmetics

Benefit They're Real! Double the Lip

Full lips that keep it real! Get fuller-looking lips in one easy stroke with They're Real! Double The Lip. This lip liner & lipstick in one features a Custom Teardrop ... mini - shop here! Key benefits; Hydrating, conditioning formula keeps lips ... in the centre draws the eye to the centre of the ...

$36.00
Reviews (14)

Benefit Cosmetics

Benefit Precisely, My Brow Pencil

Oh my WOW…precise & defined brows! Benefit Precisely, My Brow Pencil is the ultimate brow defining pencil. The ultra-fine tip draws incredibly natural-looking ... a beautiful, natural brow look? Benefit Precisely, My Brow Pencil helps ... be difficult for beginners, as it's easy to go overboard and ...

$43.00
Reviews (250)

Benefit Cosmetics

Benefit Ka-Brow!

Benefit Ka-Brow! is a crme-gel brow color that does it all! Its rich color easily fills, sculpts & defines brows… and it comes with a custom built ... for a perfect-all-day-long look with Benefit Ka-Brow! This richly pigmented brow ... mini - shop here! Key benefits Easy, compact packaging contains a ...

$43.00
Reviews (112)

Benefit Cosmetics

Benefit Boi-Ing Brightening Concealer

Hide & perk with boi-ing brightening concealer! ... and bushy-tailed with Benefit Boi-ing Brightening Concealer. Key benefits Undereye darkness-focused formula ... or pulling on the eye area. Who is Benefit Boi-ing Brightening Concealer ...

$38.00
Reviews (54)

Benefit Cosmetics

Benefit High Brow

Instantly illuminate eyes with Benefit High Brow! Stroke this creamy formula under brow arch & blend to create the effect of lifted brows. Benefit ... linen eye brightening cream pencil for all skin tones. Instantly illuminate eyes with Benefit ... the effect of lifted brows. Benefit High Brow is available in ...

$38.00
Reviews (30)

Benefit Cosmetics

Benefit Watt's Up! Soft Focus Highlighter

Benefit Watt's Up! Soft Focus Highlighter turns on watt ya got with a delicate champagne glow thats gorgeous. With a cream-to-powder finish...its a switch on wow ... on in no time. Key benefits Stunning, universally flattering champagne shade ... texture and visible imperfections. A cream formula that blends easily and ...

$53.00
Reviews (63)

Benefit Cosmetics

Benefit Cosmetics Minis Van Set

Let's Take a Mini Trip! Benefit Cosmetics Minis Van is loaded up ... And at a fabulous value, it's the perfect gift to give ... ... Let's Take a Mini Trip! Benefit Cosmetics Minis Van is loaded up ... value, it's the perfect gift to give (or get)! Benefit Cosmetics Minis Van ...

$45.00
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Restore youthful lustre to your hair with the new KEVIN.MURPHY Young.Again.Rinse!

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