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American Crew are the original game-changers for men's grooming products in the world. Not content with the product offerings available that didn't take into account the unique needs of men, American Crew set about designing products by trusted hair stylists.


How American Crew Started


Ditch the giant tubs of hair goop you bought at the supermarket. With technologically advanced formulations, American Crew started in 1994 when men's hair stylist David Raccuglia walked into a distributor's Chicago office, holding a bottle of maple syrup. Raccuglia asked for $25,000 to produce the first run of shampoo that the industry sorely needed - the maple syrup to represent the deep masculine, mahogany colour that the range was destined to be. A forward thinker, Raccuglia knew that it was time for men's needs to be represented in the haircare world.


Best American Crew Products Australia


Today, American Crew represents the latest formulas and the most forward-thinking of textures. Whether today's look is a sleek men's cut, or a tousled, effortlessly masculine look, American Crew is a range by men and for men. The collection includes men’s shampoos and conditioners, men’s face balms and moisturisers, men’s hair styling pomade, as well as men’s shaving oils and creams. Combining products that are quick and easy to use, with product education and insight. With a personalised experience in men's grooming, American Crew gives men a fresh start on developing their individual looks. Plus the American Crew Anti-Dandruff + Sebum Control Shampoo is included in our list of the best anti-dandruff shampoos.


Shop American Crew’s Best Selling Shampoo and American Crew Pomade


Trusted by hair stylists for men. American Crew is a professional men's haircare range, with products that protect and gently care for the hair. Whether it's American Crew's best-selling, iconic American Crew Thickening Shampoo, or the versatile men's hair styling cream such as American Crew Texture Paste and American Crew Forming Cream every day can be a good hair day without having to try too hard.


Adore Beauty is an Official Stockist of American Crew in Australia


Buy American Crew online in Australia with Adore Beauty. Free Australian Express Post on all orders over $50, and free samples are available.


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Recent reviews on American Crew products

American Crew Forming Cream
American Crew
American Crew Forming Cream
$31.95

Great gift

Got this for my dad and he loves it!
American Crew SSC Ultra Gliding Shave Oil
American Crew
American Crew SSC Ultra Gliding Shave Oil
$26.95

Fantastic

Fantastic shaving oil, makes shaving so much easier
American Crew Precision Shave Gel
American Crew
American Crew Precision Shave Gel
$26.95
$13.48

very good

A lovely shaving gel that is great for your skin, really good for shaving, and leaves me with no bumps or irritations

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