Velvety-smooth formula that goes on easily with a finger or brush - and lasts all day without creasing or smearing. Fragrance free. Safe for contact lens wearers. Ophthalmologist tested. To apply: For a polished, professional look, apply on clean lids (no powder shadow underneath) with the Cream Shadow Brush . Using short, sweeping brush strokes layer colour on lids for desired effect. For a more sheer effect, use fingertips to blend. Award Winner! InStyle Reader's Choice for Best Beauty Buys 2012.