Bobbi's gold standard for ultra-long, perfectly separated lashes. It's all about how the brush and formula work together: The bristles interlock with lashes like a zipper, so each individual lash is coated with rich, deep colour from root to tip. It's also curved to lift each hair like an eyelash curler. And since the formula contains elastic ingredients, it stays flexible between coats and won't flake. Starting at the base of your lashes, sweep the brush up to the lash tips. Apply a second coat if desired. Remove with Eye Makeup Remover.