From cult-classic mascaras and long-lasting eye primers to stunning eyeshadow kits and foolproof cream shadows, Benefit Cosmetics has everything you would ever need to achieve any desired eye-makeup look. These professional products offer high-performance quality encased in iconic packaging that is gorgeous and girly.
The award-winning They're Real! Mascara kick-started a whole range of They're Real! products, all developed to deliver breathtaking makeup looks that are serious head-turners. The original They're Real! Mascara uses a precision tip to lengthen, curl, and volumise lashes you never even know you had. When the Jet Black mascara became a fan favourite, Benefit expanded the range to include stunning Electric Blue and Brown mascaras for both vibrant and natural looks.
They're Real! now includes much more than the iconic mascara. Innovative They're Real! Beyond Belief Push Up Liner, They're Real! Remover, They're Real! Tinted Eyelash Primer, and They're Real! Big Sexy Eye Kit have joined the range.
For a bold eyeliner look, They’re Real! Push Up liner is a waterproof gel liner in a pen applicator that delivers strong, smudgeproof definition in one swipe for bigger, bolder eyes.
Make your eyes appear brighter and brighter with Benefit’s Ooh La La Lift undereye correcting liquid. Designed for application just under the waterline, this magic pink balm brightens the eye to make your eyes look awake. Cooling ingredients perk up the skin for a fresh feeling.
The other star of Benefit’s mascara range, Roller Lash Mascara is the ultimate mascara for long-lasting curl. Inspired by hair rollers, this unique curl-setting formula helps lift, separate, and curl the eyelashes for a beautiful wide-eyed look.
very occasion with a soft and silky formulation in 12 gorgeous matte, satin, and sheen shades.
Prep your eyelids for perfect, long-lasting colour with Benefit Stay Don’t Stray Eye Primer. This long-lasting eyeshadow primer smooths any creases on the eyelids for even application of your favourite eyeshadow. The product hydrates lids too,keeping your colour bright and even.
Look like a makeup professional with the They're Real! Big Sexy Eye Kit, a compact containing 3 eyeshadow duos and a custom ShadowBlender. You can quickly and easily blend out three sexy eye looks, no matter your skin tone or style.