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From cult-classic mascaras and long-lasting eye primers to stunning eyeshadow kits and foolproof cream shadows, Benefit Cosmetics has everything you would ever need to achieve any desired eye-makeup look. These professional products offer high-performance quality encased in iconic packaging that is gorgeous and girly.

The award-winning They're Real! Mascara kick-started a whole range of They're Real! products, all developed to deliver breathtaking makeup looks that are serious head-turners. The original They're Real! Mascara uses a precision tip to lengthen, curl, and volumise lashes you never even know you had. When the Jet Black mascara became a fan favourite, Benefit expanded the range to include stunning Electric Blue and Brown mascaras for both vibrant and natural looks.

They're Real! now includes much more than the iconic mascara. Innovative They're Real! Beyond Belief Push Up Liner, They're Real! Remover, They're Real! Tinted Eyelash Primer, and They're Real! Big Sexy Eye Kit have joined the range.

For a bold eyeliner look, They’re Real! Push Up liner is a waterproof gel liner in a pen applicator that delivers strong, smudgeproof definition in one swipe for bigger, bolder eyes.

Make your eyes appear brighter and brighter with Benefit’s Ooh La La Lift undereye correcting liquid. Designed for application just under the waterline, this magic pink balm brightens the eye to make your eyes look awake. Cooling ingredients perk up the skin for a fresh feeling.

The other star of Benefit’s mascara range, Roller Lash Mascara is the ultimate mascara for long-lasting curl. Inspired by hair rollers, this unique curl-setting formula helps lift, separate, and curl the eyelashes for a beautiful wide-eyed look.

very occasion with a soft and silky formulation in 12 gorgeous matte, satin, and sheen shades.

Prep your eyelids for perfect, long-lasting colour with Benefit Stay Don’t Stray Eye Primer. This long-lasting eyeshadow primer smooths any creases on the eyelids for even application of your favourite eyeshadow. The product hydrates lids too,keeping your colour bright and even.

Look like a makeup professional with the They're Real! Big Sexy Eye Kit, a compact containing 3 eyeshadow duos and a custom ShadowBlender. You can quickly and easily blend out three sexy eye looks, no matter your skin tone or style.


25 products found.

Benefit_InLine_Mar2019

Benefit They're Real! Mascara

$43.00

$43.00

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4.3 of 281 reviews

Benefit BADGal Bang Mascara 8.5g

$43.00

$43.00

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4.3 of 157 reviews

Benefit BADGal Bang Mascara Mini 4g

$21.00

$21.00

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4.4 of 114 reviews

Benefit Roller Lash Mascara

$43.00

$43.00

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4.3 of 178 reviews

Benefit Roller Liner Mini - Black

$21.00

$21.00

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4.7 of 10 reviews

Benefit Roller Liner

$38.00

$38.00

4.7 of 8 reviews

Benefit They're Real! Mascara Mini

$23.00

$23.00

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4.5 of 91 reviews

Benefit Roller Lash Mini

$23.00

$23.00

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4.4 of 58 reviews

Benefit They're Real! Tinted Eyelash Primer

$43.00

$43.00

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4.8 of 27 reviews

Benefit Ooh La Lift

$39.00

$39.00

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4.1 of 24 reviews

Benefit They're Real! Beyond Belief Push Up Liner

$23.21 $39.00

$23.21 $39.00

2.8 of 28 reviews

Benefit Stay Don't Stray Eye & Concealer Primer Light/Medium

$45.00

$45.00

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4.3 of 37 reviews

Benefit They're Real! Tinted Eyelash Primer Mini

$23.00

$23.00

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4.6 of 26 reviews

Benefit Vanity Flare: Nude Edition Eyeshadow Palette

$59.00

$59.00

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4.7 of 6 reviews

Benefit They're Real! Double the Lip Mini

$18.00

$18.00

3.8 of 11 reviews

Benefit B.Right Skincare 'It's Potent' Eye Cream

$59.00

$59.00

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Benefit They're Real! Beyond Mascara

$43.00

$43.00

4.2 of 14 reviews

Benefit BADgal liner waterproof - extra black

$39.00

$39.00

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3.8 of 9 reviews

Benefit They're Real Duo Shadow Blender

$32.00 $40.00

$32.00 $40.00

3 of 2 reviews

Showing 20 products of 25.

Recent reviews on Eyes products

Benefit Cosmetics
Benefit They're Real! Mascara Mini
$23.00

smudges

this mascara has a lot of good reviews so I gave it a try but sadly it smudges on me very quickly. it does lengthen my eyelashes and makes it look fuller.
Benefit Cosmetics
Benefit They're Real! Mascara
$43.00

Left with itchy eyelids

Received this as a sample, made my short lashes slightly longer. Applied mascara was a little clumpy and lashes had to be brushed and separated. Had mascara on for four hours before started tingling and left me with itchy eyelids. I have very sensitive lids, needless to say this product won’t be for me. I do use their brow product though which is amazing.
Benefit Cosmetics
Benefit BADGal Bang Mascara Mini 4g
$21.00

Best mascara

Perfect for travelling! Best mascara I’ve used in years! Not clogged.

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