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Benefit’s range of brow products is celebrated globally for its long-lasting formulas and easy-to-use applicators. Whether you want a full and natural-looking brow or a bold brow for a dramatic look, there is a product in the Benefit brow range that has you covered. All Benefit brow products come in three shades to give to suit any brow makeup look.

To fill in sparse or thin brows:
Benefit Gimme Brow + is a makeup-bag staple for so many reasons. Its volumising gel formula brushes on with a mascara-wand applicator. It is the simplest way to fill and define your brows for a subtle, everyday look. Sparse eyebrows are filled out to a perfect shape, and the water-resistant brow gel keeps your natural yet buildable finish put all day.

For shaping brows:
Transforming brows is not just for makeup pros. Goof Proof Brow Pencil is an easy-to-use brow pencil that allows for easy filling and shaping for a more sculpted brow look. The long-wearing formula glides onto the brows effortlessly, leaving an enviably soft and natural finish.

For bold, defined brows:
A new Benefit favourite is Ka-Brow!, a crème-gel pomade that fills in, sculpts, and defines brows all in one go. The innovative full-length brush allows you to apply the pomade easily to achieve both natural and dramatic looks with rich colour and a water-resistant finish. For a long-lasting, Instagram-worthy brow look with staying power, Ka-Brow! is your go-to.

For brows on oily skin:
Benefit’s Foolproof Brow Powder comes in a both a light and dark shade to give your brows depth and fullness with a very soft and natural finish. For oily skin, brow powders work best for keeping brows looking even and defined all day. The mirrored compact, dual-ended applicator, and brow-shaped pan makes application absolutely foolproof.

Create the illusion of lifted brows with High Brow and High Brow Glow. Apply these brow illuminators under the arch to highlight and accentuate the brow shape, immediately transforming and brightening the eye area.

Benefit Cosmetics is the No. 1 leading brow brand, thanks to its vast collection of high-performance brow products for every eyebrow style, shape, and hair colour.

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Recent reviews on Brows products

Benefit Precisely, My Brow PencilBenefit Precisely, My Brow Pencil
Benefit Cosmetics
Benefit Precisely, My Brow Pencil

Great brows everytime!

This is my all time favourite eyebrow product. The fine tip makes it very easy to apply. You can do a more natural fill in or go a bit darker if you want. You may need to go in-store though to pick the right colour - there are so many shade variations. Only thing I don't like about this is that I use it very fast - so it does make for an expensive everyday item.
Benefit Cosmetics I'm Hotter Outdoors Set with HoolaBenefit Cosmetics I'm Hotter Outdoors Set with Hoola
Benefit Cosmetics
Benefit Cosmetics I'm Hotter Outdoors Set with Hoola

summer glow

so perfect for getting that summer glow. I love how you get the best makeup products for such a great price. Each product applies beautifully!
Benefit Cosmetics Queen Of The Camp Set with HoolaBenefit Cosmetics Queen Of The Camp Set with Hoola
Benefit Cosmetics
Benefit Cosmetics Queen Of The Camp Set with Hoola


I absolutely love this value set. You not only save a heap of money but you also receive some of the best products from benefit

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