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benefit cosmetics

Benefit They're Real! Push-Up Liner

Benefit Cosmetics Authentic
Availability: in stock.

Benefit They're Real! Push-Up Liner by Benefit Cosmetics color Black

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Email: service@adorebeauty.com.au
Phone: (03) 9486 7179
free shipping on all australian orders.

Benefit They're Real! Push-Up Liner is the world's first lash-hugging gel liner in a super handy pen!


Benefit's innovative matte-black gel formula doesn't smudge, budge or dry out, and the pen's special AccuFlex™ Tip hugs your lashline from corner to corner ...because Benefit know the closer the line, the bigger the eye!


91% of people agreed it is long-wearing

81% agreed it was waterproof

86% said it hugged their lashline

84% agreed their eyes looked visibly larger

... so now it's time to see for yourself!


Benefit They're Real! Push-Up Liner is immovable, so much so Benefit have specially formulated the Benefit They're Real Remover! Suitable for use on sensitive eyes and for contact lens wearers, this remover is the perfect partner in crime.


*above results were observed in a consumer panel survey


Prepping the pen: 1. Wipe off the tip on a smooth, clean surface (like your hand) before each use. 2. Click the base 1-2 times until you see gel starting to emerge from the tip. 3. Apply immediately. Since the formula is quick to dry, it lasts all day!


To create the perfect wing:

1. Simply remove Benefit They're Real Push-Up Liner's tip protector, and click the base until gel appears at the tip.

2. Slowly glide the tip along your lashline starting from the inner corner of the eye toward the outer corner.

3. Angle the tip from the outer corner of your eye, up toward the end of your brow and press to create your wing.

4. Fill in the wing with 1-2 strokes.

5. For a dangerously sexy look, finish with Benefit They're Real Mascara.

Shipping & Returns

FREE standard shipping within Australia!

Same day Melbourne delivery to select post codes.

Express Post - $6.95 per order

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Reviews (8)
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Watch the training video - 06-04-2015 by

I agree with the reviews so far on this product. It does dry quick and the pen design is not so ergonomically friendly. However, it terms of application, I'd suggest to all who want to try to watch the Benefit training video of "how to apply" before deciding whether to purchase or not. The video helped me immensely in term of using the pen properly.

For a short time only... - 23-09-2014 by

Starting off, I loved the packaging. I didn't love the tip of the pen though. I feel like it made it that much harder for me to put on and I usually don't have many problems. Even though it felt great to hold and look at it probably wasn't practical. Next up, when it's on (contrary to popular belief) I couldn't get a cat eye. But anyway, the formula was great to go on, but after a few hours it started to flake off and smudge. So if you were wanting it for a full day, I wouldn't recommend but if you wanted it for a shorter night out i'd say it's perfect!

Mehhh - 15-09-2014 by

When it comes to lining my eyelids, this product is perfect. However, I found it difficult to do the cat eye with this product. It is lash-hugging and the consistency is good, but I always get stuck doing the flick with this one. I just found the slanted tip difficult to control when it comes to connecting the tip to the lash line. Still trying to perfect my cat eye with this one but I have yet to achieve it :(

good to experiment - 14-09-2014 by

For someone who loves her eyeliner I was a bit disappointed as I found it a bit clumpy coming out, once I have used it and it rests it seems more seeps out, and I have to wipe it off in the morning before using. For staying power it is great, it's good for a night out.

Great product - 08-09-2014 by

I've had issues with liquid liners in the past, some are too sharp, the little pots and brushes are way to fiddly and a lot smudge after a few hours. Not this one! I was curious about the effectiveness of the rubber applicator but it's so easy to apply and it stays put. A sign of a good product is using until it's all gone....this one will be used until it's finished.

Fantastic product - 06-09-2014 by

Love this gel liner, allows for precise application and no wastage.

Great solid black liner - 06-09-2014 by

I love the thickness and deep true black colour of this liner. It stays put all day too, which is a big plus in my book. I wear a winged cateye, and the applicator pen for this makes the flicked out tip very easy to do. It is however, slightly tricker to use than other pen style liners. The wedge-shaped tip is a little odd, and as the other reviewer said - it does dry quickly.
The upside to the quick drying time is that you can build on it pretty easy if you want to. The bad side is that you have to get it pretty right the first time round, unless you plan on thickening your lines, otherwise it's a bit of a pain to remove the messier bits.
Overall though, I really do like it and it is my current go-to. Probably not for someone just starting out with liners (it's probably too black for them too), but once you get the hang of it, it's a great stayer and very good product.

Not too bad.. - 26-08-2014 by

I've had difficulty with liquid liners in the past and I decided to give this one a go based on the whole 'easy to apply' promotion that was being circulated.

The tube is thick and easy to hold like a pen, which I thought was brilliant. I find it difficult to hold onto the handle of those little tub liners you can get and seem quite common. Creating solid and straight lines with this product was no trouble, once I got the hang of using it. It's different to other liners.

My only issue with it is the product itself dries really, really quickly. You can't really be meticulous with it because the liquid will try out inside the rubber applicator and I found it extremely frustrating and wasteful. If you're not experienced with liquid liner then I wouldn't recommend this product.

Overall it was long lasting and didn't flake off even after a full day of wear. Good product if you're already familiar with using liquid liner and are comfortable with it.

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