Why This Hair Mask Is Absolutely Worth Its Price Tag

Most of us have had a horror hair story. Mine involves a packet of at-home brown hair dye, a raccoon-like result, and 8 hours in a salon chair on a Sunday. Not a fun time in my life.

And while you might recover from the embarrassment of a botched dye job, or a (bad) spontaneous decision to get a fringe – how does your hair recover when you take the torture a step too far?

I’ll save you 4 hours of Google searching and give you the answer: Shu Uemura’s Ultimate Reset Mask.

Tell Me More:

This intensely nourishing and fortifying mask is an absolute godsend for damaged hair types – I’m talking breakage, bleaching and bad decisions.

– The restorative & hydrating formula repairs even the most damaged locks

– Improves the general texture of the hair, making it softer & more manageable

– Strengthens & protects the hair from future damage while adding shine

– Contains Rice Extract enriched with vitamins, antioxidants & minerals

– Like other Shu Uemura products, this mask has a beautiful, luxurious fragrance

Shop here

How Do We Know This?

Well, we asked someone with very damaged hair to try it for us and give her honest feedback. This is it:

“I have really dry, coarse, frizzy hair… throw in the fact that I’m also platinum blonde, and it’s a recipe for disaster. Even just straightening my hair was completely unmanageable until I discovered the Shu Uemura Ultimate Reset MaskMy sister works at Adore Beauty and gave me this mask to try.

When she later told me how much it cost, I said it was 100% worth it – without a doubt. I’ve never spent $68 on a treatment mask before (I’m really not that bougie), but when people constantly comment that your hair looks silky (when it was once like straw) you know it’s worth the investment. The best thing about this mask is that it makes your hair feel super smooth without weighing it down (an important thing for me), plus it actually makes it look and feel much healthier. Oh, and a little bit goes a long way so the tub lasts quite a while.”

And There’s More Where That Came From:

★★★★★ Holy grail! – Nikki

“Wow, this mask is absolutely amazing for dry/damaged hair! I have been bleaching my hair for a long time and always use hair straighteners etc (even with heat protectants), however after my first wash using this mask and the shampoo from the same line, my hair felt amazing. I find this mask doesn’t weigh my hair down nor does it make my hair feel oily, in fact, it makes my hair feels so much smoother and shiny looking.”

★★★★★ Will buy again – Elissa

“This mask has changed my hair dramatically! My hairdresser can’t believe that in as little as 6 weeks the difference this has made!”

★★★★★ Salvages damaged hair – Hadeer

“I have been bleaching my hair from dark brown to light ashy blonde for almost 3 years now and had previously fried my hair from the damage. This mask was recommended to me by my hairdresser and has restored the quality of my hair which was previously brittle and severely damaged. Would 100% recommend this for anyone with damaged, breaking hair.”


Buy Shu Uemura Ultimate Reset Mask Here