Kim Kardashian’s Swedish Hair Styling Secret

Joanna Fleming

If you pay a lot of attention to the Kardashian-Jenner clan like I do, you’re probably familiar with their incredibly talented hair stylist, Jen Atkin.

Why are the Kardashian’s relevant to this story, you ask? Well, Jen Atkin uses a Swedish brand called SACHAJUAN in their hair, and I’m about to tell you why this stylish brand is going to change your mane.

“When I’m feeling a messy, beachy look, I always use this ocean spray from Sachajuan. Jen Atkin always applies it to wet hair and clips it to create natural waves as it dries. It adds natural body and volume, which I love.” 

– Kim Kardashian-West

What makes SACHAJUAN different?

The active ingredients and ‘technology’ behind SACHAJUAN is called Ocean Silk Technology.

Basically, the proteins and minerals from sea algae are extracted and blended with other active ingredients to create unique results on different hair types.

SACHAJUAN have created a hair care range to maximise shine, volume and weightlessness.



Styling Shortcuts:

I am all about cutting down styling time – so I picked out these absolute must-haves for quick styling, to give you a voluminous, effortless look.

Sachajuan Volume Powder

Attention! If you have fine, flat hair – this is made for you. This product is honestly an essential for quick styling. It’ll absorb oil at the roots to give you bouncy hair, and added volume too. You can also spray it through the rest of your hair before going over your locks with a waving wand, and it’ll hold in your waves all day.

★★★★★ My HG dry shampoo – Lobelia

“I’ve tried everything from Batiste to Klorane to Kevin Murphy. And this is the best – I have black hair and this doesn’t show up, adds volume (if you need it), and makes the hair feel refreshed. I use it every 2nd day when I don’t wash my hair – I just flip my hair up and spray under the top layers.”

Buy here



Sachajuan Ocean Mist

Hello, beachy waves! This is a fave of the Kardashian’s hair stylist for creating those effortless beachy waves (you’ve probably seen this look on Khloe recently). You can use it in wet or dry hair, for the best results I’d recommend spraying into damp hair, scrunching your hair in sections, then allow it to dry naturally.

★★★★★ Great product for people with fine hair Bordaux

“I found this product worked great on my fine hair. It gave it texture and highlighted by blonde hair beautifully. Don’t need a lot of it so lasts for ages.”

Buy here



Sachajuan Leave In Conditioner

This one is particularly designed for thinner hair types (but anyone can use it). As you would with a normal leave-in conditioner, spritz into damp hair and allow to dry – Sachajuan’s Leave In Condition gives your hair body and makes it super shiny. It also helps to keep your hair and scalp healthy in the long term.

★★★★★ Amazing Jodie

“I love this stuff, it’s the best leave in I’ve used. My hairdresser sells/uses Sachajuan which convinced me to buy this. Just spritz into damp hair and when it dries, I’m left which soft shiny beautiful hair. Love this product and brand.”

Buy here



Shop Sachajuan Here

Joanna Fleming

Joanna Fleming

Beauty IQ Editor
Some of my must-have products at the moment are Aspect's Probiotic Sleep Mask, Skinceuticals H.A Intensifier and Bobbi Brown's Extra Illuminating Moisture Balm.
Joanna Fleming