Pro MUAs Are Turning To This Mask For Skin Prep

Joanna Fleming

In my opinion, a great makeup artist is also an expert in skin prep. The way your skin is (or isn’t) prepped and primed prior to makeup can hugely influence the finish and longevity of your look.

So when I saw a few makeup artists and beauty experts using Lancôme’s Advanced Génifique Hydrogel Melting Mask on clients and themselves, I thought I’d better see what the fuss was about.

What’s So Good About This Mask?

– Features the same amount of probiotic extract as the Advanced Génifique serum

– Uses heat-sensitive hydrogel technology to quench the driest areas of the skin

– The active ingredients melt into the skin on contact for noticeable results

– Has a hydrating, comforting concentrated formula suitable for all skin types

– Plumps, smooths & leaves the skin visibly radiant

– You can customise your results depending on how long you leave it on

★★★★★ Perfect hydration  Louise

“I love a sheet mask and I’ve tried so many different masks in the mask but this one is my new favourite! It is super hydrating and soothing and it left my skin looking great and radiantly refreshed. I only left it on for 20 minutes the first time and even then I felt my skin looked firmer. Would seriously recommend this!”

Buy here

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The Purpose Of Probiotics:

A couple of key ingredients in this mask (which make it so good) are Bifidus extract and Lactobacillus ferment – both forms of probiotics. You might’ve heard of probiotics for gut health, but they’re actually really beneficial for delivering good bacteria to our skin as well.

Probiotics can strengthen the skin’s natural barrier and ability to retain moisture while restoring the skin’s pH balance. They also have anti-inflammatory properties, meaning they can sooth redness, irritation and the appearance of imperfections.

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How To Get The Most Out Of Your Mask:

If you’re using this mask to prep your skin, a 10-minute treatment before applying your makeup will leave your skin looking smooth, plump and ready for foundation.

In 20 minutes your skin will be feeling re-energised and soothed, and after a full 30 minutes, your skin will appear renewed, smooth and glowing.

★★★★★ Face heaven – Georgina

“I love a face mask. I love Lancôme and I love this mask. Do yourself a favour run yourself a bath and put on this glorious mask. Once the mask is removed you will feel radiant and youthful and gorgeous. Don’t worry about the price it’s worth it. Trust me.”

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Buy Lancôme Advanced Génifique Hydrogel Melting Mask


Joanna Fleming

Joanna Fleming

Beauty IQ Editor
Some of my must-have products at the moment are Kiehl's Crème de Corps, Benefit BADGal BANG! Mascara and M.A.C Cosmetics Strobe Cream.
Joanna Fleming