Makeup That Actually Looks After Your Skin

Joanna Fleming

I often get asked to recommend makeup suitable for problematic skin types. Whether it’s acne-prone skin, or skin affected by conditions like rosacea – finding a suitable product that won’t exacerbate those concerns is sometimes a game of trial and error.

That’s where my favourite skincare brand comes in. Luckily, asap also have their pure mineral makeup range, with both a powder and liquid foundation option to suit more intolerant skin types.


Why Opt For Mineral Makeup?

asap’s range of powders and foundations provide a lightweight, long-lasting finish, that allow skin to breathe whilst protecting from sun, moisture loss, pigmentation and the damaging effects of pollution. These powders and foundations also contain skin-loving ingredients to improve and support skin health over time.

no makeup VS asap pure mineral 


Powder: pure mineral foundation

– Provides light-medium natural-looking comfortable coverage

– Protects skin from UVA/UVB damage with a natural SPF 15

– It’s a gentle mineral formula perfect for even the most sensitive skin

– Calms & soothes skin, minimising redness & irritation

The Key Ingredients:

Hyaluronic Acid microspheres: prevent your makeup from appearing chalky or powdery – plus his ingredient also helps to smooth the appearance of fine lines and wrinkles, minimising visible dehydration lines as well as signs of ageing.

Mineral Pigments: are naturally derived, providing a safe option for those with sensitivities to synthetic ingredients.

Zinc & Titanium Dioxide: provide UVA/UVB protection as they calm the skin, boost the skin’s barrier function & minimise inflammation.

★★★★★ Great foundation – Sherilyn

“Love this powder. The shade matches my skin so well it’s hard to detect where I’ve applied it. You can build the coverage but it still has a lovely natural look – not cakey at all. It doesn’t accentuate pores like most powders do. Have been wearing this for a couple of years and after I strayed to another brand on impulse, I came straight back to this one. Love love love.”

Buy here


Liquid: skin perfecting mineral foundation

– This unique formula combines primer & coverage in a foundation

– Instantly smooths, nourishes & evens out the complexion

– It’s super lightweight & diffuses light for a soft, flawless finish

– Contains gentle mineral ingredients so it’s safe for sensitive skin

– Minimises the appearance of pore size & uneven texture

The Key Ingredients:

Red Clover Flower: helps to minimise the appearance of enlarged pores.

Grapefruit & Vitamin E: provide antioxidant protection, fortifying the skin’s barrier function to prevent environmental damage.

Titanium Dioxide: provides natural protection against sun damage whilst blurring and diffusing light, giving skin a glowing matte finish.

★★★★ Great for everyday wear Tessa

“I have relatively blemish-prone skin so need something with a little coverage. This is great for everyday wear, decent coverage and wears lightly and lasts for the whole day. It has a creamy texture and spreads easily over the skin. Also love that its all of the above and mineral.”

Buy here


Shop asap pure mineral makeup here


Joanna Fleming

Joanna Fleming

Beauty IQ Editor
Some of my must-have products at the moment are Kiehl's Crème de Corps, Benefit BADGal BANG! Mascara and M.A.C Cosmetics Strobe Cream.
Joanna Fleming