As a Beauty Editor, I'm privy to a lot of gimmicky things in the beauty world (I'm looking at you, at-home microdermabrasion machines). So when something that sounds gimmicky actually turns out to be worth the hype, I usually like to talk about it *see my TED Talk on LED light therapy*.
In this instance, I'm talking about silk. Yep, that material that's been around for centuries. While Ancient Chinese emperors were onto it a long time before us, those of us in the beauty industry have really only become obsessed with silk in the last 5 years.