What You Need To Know:
This range is well and truly slipping under the radar, so I'm taking it upon myself to spruik it for what it's worth. ILES Formula was created by acclaimed Australian-born hair stylist Wendy Iles, who happens to call Heidi Klum, Keira Knightley and Kate Hudson clients. I don't mean to name drop, but she's kind of a big deal.
Wendy developed ILES Formula after years of using her own unlabeled concoction on celebrities and models to soften and add shine to the hair. And that it does. In fact, the biggest selling point about this range is that it's for EVERY hair type. Fine, frizzy, thick, course - you name it, this range can manage it.
I've got fine hair (but a lot of it), and in my personal experience with the Shampoo, Conditioner and Finishing Serum, I've noticed the following:
Firstly, everything smells bloody amazing which I really like in a shampoo & conditioner
You only need a very small amount of each product (including the shampoo)
My hair feels healthier, smoother and definitely looks shinier after I've washed it
My fine hair doesn't feel weighed down or oily (which can happen with leave-in serums)
The frizz I get after blow-drying has been drastically reduced (I'm also using the Hair Turban)
The shelf in my shower looks stylish AF with these products on it
I usually use the Finishing Serum on damp hair before drying it as my hair gets super knotty, but I also used it on my mum's naturally curly, thick hair after straightening it for her, and it was SO smooth and shiny. Two completely different hair types, same result. Believe me now?