Why We Launched A Sex Category

I got most, if not all, of my sex education from Sex And The City. I discovered the show in my early teens on holidays with my family in New York. My family went out for the day while I stayed in the apartment, probably sulking and feeling sorry for myself. This was very typical teenage Hannah behaviour - I just wanted to be out with my friends, meeting boys, not being dragged to tourist sites. As I lay on the couch binge-watching Sex And The City - which was played on repeat on HBO and which my parents had banned me from watching - I felt like my eyes had been opened to a whole new world.

Female masturbation wasn't something we learnt about at school or read about in magazines. Aside from Cosmo's sealed section which I LIVED for as a teenager, but because it was sealed, it somehow felt wrong and shameful. It was refreshing to hear women discussing a topic that I assumed was taboo to talk about in public or with your friends.

Why Did We Launch A Sex Category?

We all deserve a tasteful, safe and inclusive space to be curious, have fun, and be empowered to do whatever makes you feel good about your body - Kate Morris

Now, for some people it might seem a little unusual for a beauty company like Adore to launch a sex category. So why did we do it? Our founder Kate Morris published this letter to explain why. If you've ever secretly tucked a box of condoms under your shopping at the supermarket or sneaked into a sex shop to buy a vibrator, you know it's not the most pleasant or empowering way to purchase these products.

Sex and masturbation can be both an empowering and private experience. Just because you keep it private or don't openly talk about it with your friends, doesn't mean you don't do it or that you're not curious about learning more.

Thank god for the world wide web! You can explore, discover and educate yourself on any topic, including pleasure, in the comfort and privacy of your own home.

woman on bed woman on bed

How Can I Learn More?

When I first discovered Beauty IQ, I was completely clueless when it came to skincare. The extent of my knowledge was that Vitamin C was in orange juice. I had never owned a facial sunscreen, let alone a high quality retinol serum.

I remember scrolling through The Ordinary's product pages and feeling completely lost and overwhelmed. It was Beauty IQ that sparked my interest in skincare. Now, armed with all the information about key ingredients, I have made some seriously good decisions for my skin.

And this category is no different. If you're curious about female pleasure, you're in the right place. You can start by subscribing to our podcast, Beauty IQ Uncensored, where we chat to sexologist Chantelle Otten in our latest episode about masturbation and how orgasms affect your your sleep, stress levels and, of course, your skin.

Smilemakers also offers a pleasure-positive sex education program focused on female sexuality, called Vulva Talks. You can enrol for these free online courses here.

adore you categoryadore you category

Now Let's Get Down To Business...

Pun fully intended. If you've made it this far, I'm going to assume you're curious to learn more about, in my opinion, the ultimate product you didn't know you needed.

Smile Makers The Frenchman
Smile Makers The Frenchman

They say French is the most romantic language in the world. This oral sex simulating external vibrator is perfect for not only your vulva but any erogenous zone you can think of.

Smile Makers The Frenchman
Vush Stimulation The Empress
Vush Stimulation The Empress

Don't let the size fool you! With 8 different suction levels, this clitoris suction device simulates gentle caressing and suction. It's also waterproof, quiet and discreet.

Vush Stimulation The Empress
jonny Weekender 6 pack
jonny Weekender 6 pack

Who knew condoms could be so chic? Jonny are changing the way we buy condoms, with their discrete, ethically made, vegan-friendly condoms. They even come with a biodregadable FabLittleBag for easy disposal.

jonny Weekender 6 pack
Smile Makers Stay Silky Serum
Smile Makers Stay Silky Serum

Boy, do we love our serums at Adore! This personal lubricant is a water-based, serum-light formula, making it versatile for both sex with toys or with partners. It's silicone, paraben and fragrance free and is designed for sensitive skin.

Smile Makers Stay Silky Serum