I'm a dude just starting to wear makeup, and I thought that highlighter would be a great place to start. This stick is amazing - I just swipe it once or twice on my cheekbones, my brow bones, nose and cupids bow and blend it out with my finger and it leaves a nice, subtle glow! It's easy to build up for a brighter glow and easy to just put a little on for a beginner like me. It does wear off somewhat quickly, but I have oily-ish skin and don't wear any foundation or powder or primer or anything. I'm probably going to have to re-order some when I run out haha.